Consistency. As dentists, you constantly remind patients of the value of consistency…regular brushing and flossing — and keeping their recall appointments. As business owners, we also intuitively know that consistency matters. So why is it so hard for us to take our own advice?When it comes to dental practice marketing, consistency tops the list of Must-Do’s. I remind my clients time and again that sporadic marketing efforts will not generate the kind of return they expect to get. Marketing is a marathon, not a sprint, and no matter what type of marketing you are doing, you have to do it regularly. Few tactics exist that will produce overnight results. Blogging. Social media. Direct mail. Asking for referrals. None of these activities will give you the results you want to see unless they’re done with consistency.
Still not convinced? Check out this recent blog from the team at Dental Support Specialties to discover what areas of the dental practice could be improved through a focus on consistency. What have you got to lose, besides a few bad habits?
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