What if I told you that by asking one seemingly simple question, you could unlock the secret to each patient’s internal motivations?
No, I’m not a mind reader, and you don’t have to be one yourself in order to find out what your patients really want. You just need to start a more effective dialogue with your patients. And any dentist can start by asking:
If there were one thing you could change about your smile, what would it be?
Here’s why it’s so amazingly effective:
- It’s open ended, forcing the patient to say more than just yes or no.
- Nearly 99% of people think their smile is their most important social asset.
- Yet more than a third of Americans are unhappy with their smile.
Patients typically spend money on things they want, not necessarily on items they actually need. Asking this question allows you to align your treatment recommendations with their aesthetically-driven desires, improving patient satisfaction and driving your production levels up.
For more insights into how this one question can drive greater production levels at your practice, check out my Dental Products Report article here.
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