You likely invested a hefty sum into building your dental practice website, and for good reason. Your website is the cornerstone of all your marketing efforts. However, in today’s fast-paced digital world, simply launching a website won’t cut it.
Your website should be updated periodically to ensure that it is continues to function as it should. What updates are important for dentists today?
- Prioritizing Mobile: Users are 5 times more likely to leave a website that isn’t mobile-friendly, and search engines are increasingly showing preference to mobile sites as well. If you haven’t yet converted to a mobile-friendly website design, now is the time to consider making the switch.
- Online Chat: While it’s becoming increasingly common for dentists to use text messaging for appointment reminders and recall, the idea of online chat is quickly gaining momentum. Patients can get questions answered and schedule appointments, even when your front desk isn’t available.
- Visual Content: As more and more patients use smartphones to browse your website, large blocks of text can be cumbersome to read through, especially for older patients. This makes video a terrific and engaging way to present information to patients.
Check out my recent article published in Inside Dentistry to learn more about these key website design trends. Nearly every dentist today has a website, but far fewer choose to maintain the website to current standards. Dominate your online competition by staying up to date on the current online trends and keep your website firing on all cylinders.