In our previous post, we talked about the reach of Facebook, and how to set up a page for your dental practice. Social media is all about engagement, so simply having a page is not enough. Updating your page with consistent posts and a variety of relevant information is what will help you get the most out of your social media experience.
Here are 3 Best Practice Tips for your Facebook page:
- Importing your business contacts to Facebook will help to spread the word to your associates of your new page, and will encourage everyone to “Like” your page. Once a user “Likes” your page, your posts should appear in their News Feed, prompting more interactions.
- Take the time to “Like” your friends’, family’s and colleagues’ pages as well. This will foster goodwill among your business contacts, and will help to expand the reach of your own page.
- Keep the information on your page fresh and current. Ideally, aim to post content a maximum of 3 times per week to your page. Each day, try to log on for just 15 minutes and interact with your “Friends” by liking, sharing and/or commenting on their posts. The more interactive you are, the better!
For more information on how to maximize the reach of your dental practice Facebook page, click here to read a brief post on Facebook Insights.
If you feel like updating your Facebook page is too time consuming, check out my previous post on creating a social media calendar for your dental practice. It is a great tool to use to keep your Facebook, and all social media profiles, updated without taking up too much of your valuable time.
In our next post, we will dive into Google+ and how this social media site impacts your dental practice website’s SEO.
Have you set up a Facebook page for your practice? Please feel free to share any comments, questions or experiences below.