<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" > <channel> <title>internet usage – Minoa Marketing</title> <atom:link href="https://minoamarketing.com/tag/internet-usage/feed/" rel="self" type="application/rss+xml" /> <link>https://minoamarketing.com</link> <description>Dental Marketing and Social Media</description> <lastBuildDate>Tue, 01 Dec 2020 15:08:49 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <generator>https://wordpress.org/?v=4.9.26</generator> <item> <title>Connecting with Seniors Online and Through Social Media</title> <link>https://minoamarketing.com/connecting-seniors-online-social-media/</link> <comments>https://minoamarketing.com/connecting-seniors-online-social-media/#respond</comments> <pubDate>Thu, 02 Aug 2012 16:02:52 +0000</pubDate> <dc:creator><![CDATA[Naomi Cooper]]></dc:creator> <category><![CDATA[Blog]]></category> <category><![CDATA[business growth]]></category> <category><![CDATA[Dental Marketing]]></category> <category><![CDATA[dental practice marketing]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[internet marketing]]></category> <category><![CDATA[internet usage]]></category> <category><![CDATA[senior citizens]]></category> <category><![CDATA[social media marketing]]></category> <category><![CDATA[Twitter]]></category> <guid isPermaLink="false">http://minoamarketing.com/?p=283</guid> <description><![CDATA[Does your target patient include seniors? What are you doing to reach them? Check out our latest blog to find out why online marketing is an increasingly important way to reach this demographic.]]></description> <content:encoded><![CDATA[<p><a href="http://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021.jpg" rel="attachment wp-att-2710"><img class="alignright size-medium wp-image-2710" src="http://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021-300x200.jpg" alt="Connecting with Seniors Online and Through Social Media" width="300" height="200" srcset="https://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021-300x200.jpg 300w, https://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021-768x512.jpg 768w, https://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021-1024x683.jpg 1024w, https://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021-1170x780.jpg 1170w, https://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021-585x390.jpg 585w, https://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021-440x293.jpg 440w, https://minoamarketing.com/wp-content/uploads/2013/03/bigstock-family-technology-age-and-pe-74356021.jpg 1600w" sizes="(max-width: 300px) 100vw, 300px" /></a>Does your practice target seniors? Traditionally, tactics such as internal marketing and phone book advertising have been successful ways to reach your patients in the 65 years and older demographic. But as the reach of the internet continues to expand, more and more seniors are using the internet and engaging in social media, providing yet another way to reach patients and connect with customers.</p> <p>According to a recent <a title="reaching seniors with social media" href="http://mashable.com/2012/06/07/senior-adults-online/" target="_blank">Pew Study</a>, more than half – <strong>53% – of all American adults over the age of 65 use the internet</strong>, and <strong>34% of them use sites such as Facebook and Twitter</strong>. This age group is still in the minority when it comes to social media engagement, however their usage is growing at a rapid pace, and as our population continues to age, it stands to reason that these statistics will continue to increase.</p> <p><a title="reaching seniors with social media" href="http://mysocialpractice.com/2012/06/seniors/" target="_blank">This blog from <em>My Social Practice</em></a> offers further proof of the growing internet usage rates among seniors. So what does this mean for you? Social media is a growing influence that you can no longer afford to ignore. <strong>If seniors are a part of your target patient profile, beginning to engage online and building your practice’s presence on sites such as Facebook and Twitter can be yet another way to connect with your current patients, and reach new patients.</strong></p> <p>Have you noticed an increase in online engagement from seniors? What are some of the ways you currently reach the senior demographic? Please share your thoughts and experiences below.</p> <p style="text-align: right;"> <div class="hatom-extra" style="display:none !important;visibility:hidden;"><span class="entry-title">Connecting with Seniors Online and Through Social Media</span> was last modified: <span class="updated"> March 28th, 2016</span> by <span class="author vcard"><span class="fn">Naomi Cooper</span></span></div>]]></content:encoded> <wfw:commentRss>https://minoamarketing.com/connecting-seniors-online-social-media/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>