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1 Can’t Miss Tip for Managing Your Facebook Feed

by Naomi Cooper November 4, 2015

1 Can't Miss Tip for Managing Your Facebook FeedIt’s no secret that Facebook helps you stay connected to your patients, colleagues and community. It is an invaluable marketing tool for your dental practice, providing a universal platform to connect to anyone, anywhere, anytime. You can use Facebook to share so much about who you are and what your practice is all about, and communicate unique insights and content that your website and other online profiles can’t in a more quick and efficient manner.

 

But what if someone in your Facebook community is sharing too much? Do you have a Facebook friend that posts things you just don’t care about or want to see? Are you tired of seeing the irrelevant, the ridiculous and the completely inappropriate? Everyone knows at least one person who continually posts articles, videos and comments that make you squeamish, leaving you to wonder if there’s a way to keep this person as a “friend” but free yourself of the constant barrage of inappropriate and irritating posts.

While some are content to just scroll on, there is a way to remain friends on Facebook without having to see their posts. Mashable has a fantastic blog post that details how to curate your Facebook feed.

The blog details how to easily unfollow someone on Facebook, thereby keeping him/her in your friend network, but keeping their annoying posts out of your feed.   It also provides four additional tips for improving the quality of the time you spend on Facebook. Check it out!

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Facebook for Dentists – What’s the Point? 

by Naomi Cooper March 18, 2015

Facebook for Dentists – What’s the Point? Likes. Shares. Blogs. Have these terms become more familiar around your dental practice? Social media is a great tool for patient outreach, but it’s even better for ongoing communication with your existing patient base.

To really see the full benefits of social media, we need to go beyond just posting content to our own pages. The true purpose of social media is engagement. Sites like Facebook allow us to create our own online communities and help us to stay connected more easily with patients and colleagues.

Here are some tips for increasing your Facebook engagement:

  • Encourage patients to check in to your practice on Facebook and/or share your posts
  • Post videos and photos to your practice’s business page on Facebook
  • Hold contests asking for input from your audience
  • Last but certainly not least – reciprocate! Like patients’ posts, share their content, and reply to their comments.

The point is to talk with your community, not at them. Social media should be a two-way conversation. With a focus on engagement, you can feel confident that social media can help you strengthen your patient relationships – both online and offline.

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Dental Practice Marketing: 9 Content Ideas for Social Media

by Naomi Cooper September 24, 2014

Dental Practice Marketing: 9 Content Ideas for Social MediaAre you thinking about getting started on a social media plan for your practice? Or maybe you’ve been posting for a while now but feel like your updates are getting a bit stale? Whether you are a beginner or you’ve been participating for years, it can be difficult to keep coming up with ideas of what to post.

Here are 9 types of content that work well on social media:

  1. Links to Articles: Posts about the practice, the doctor, the team, the community, or oral health in general always work well.
  2. Photos: Pictures of the practice, of the doctor and/or team, patient “before and after” shots, team events, or continuing education opportunities. Note: photos require a signed release, so be sure you have written permission from everyone in the picture before posting.
  3. Videos: Shoot videos on a smartphone of an office tour, a welcome greeting from the doctor and staff, patient testimonials, or even the doctor answering patient FAQs. Similar to photos, videos also require a signed release, so again, be sure to have written permission before posting.
  4. Facts & Figures: Consider relevant quotes, statistics, news headlines that you think would be of interest to your community.
  5. Seasonal: The various holidays and seasons are perfect opportunities to share holiday wishes, fun factoids about the holiday/season, or give a piece of dental advice to fit a specific time of year.
  6. Contests and Polls: Great for increasing engagement with your social media audience, you can set up polls just for fun, or offer a prize.
  7. Giving Back: If you happen to be a part of a local group, you can post messages about the cause or link to the cause’s website. Or, if you know of a patient who is very involved, you could ask them about posting their story.
  8. Lifestyle: Social media posts don’t only have to be about dentistry. Varying your posts with healthy recipes, useful technology tips, dental jokes, or info about local community events can keep everyone interested.
  9. Promotional: Social media is a terrific way of spreading news updates about the practice, special offers, info on new procedures, and referral rewards promotions.

No matter what you post, the most important thing to consider is your patients’ perspective! Avoid using overly technical language or posting articles only of interest to fellow dentists. Find out what gets your patients excited about dentistry – personal updates about team members, photos and videos are always a hit. At the end of the day, a clear focus on engagement with your audience – your patients and prospective patients – is the way to go with social media.

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Facebook for Dentists: Boosting Engagement through Contests

by Naomi Cooper June 4, 2014

Facebook for Dentists: Boosting Engagement through ContestsIf you are looking to spice up your Facebook dental practice page, think about running a contest. Facebook promotions are a fun way to increase your engagement with your followers and keep your dental practice in the minds of your patients.

Running a Facebook promotion isn’t difficult, but it does require planning ahead. A recent article from the experts at MarketingProfs, 6 Newbie Tips for Running a Successful Facebook Timeline Promotion, outlines exactly what you need to do to set up contest for your dental practice Facebook page.

If you aren’t sure this DIY approach to Facebook promotions is the right option for you, Sesame Communications could be the solution. They offer a Sweepstakes package for dentists which is a full-service management of Facebook promotions including design and execution of a campaign, marketing the campaign both online and providing marketing emails, newsletters for patient outreach as well as ensuring the contest/promotion is compliant within all Facebook, state and local regulations.

Whether you do it yourself, or you take advantage of Sesame Sweepstakes, a Facebook promotion will increase your online engagement, yielding positive results for your dental practice, including increased patient loyalty, patient referrals and even treatment acceptance.

Have you run a Facebook promotion for your dental practice? What advice would you have for a beginner? Share your experiences below!

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Enhancing Your Dental Practice Facebook Page

by Naomi Cooper November 12, 2013

Enhancing Your Dental Practice Facebook PageEvery dentist knows the importance of getting more likes on Facebook. And because of Facebook’s Graph Search, which enables people to search Facebook’s database for information that lives there only, your patients’ interactions, such as likes and check-ins, have actually become more important than the posts published by your practice.

Check-ins are exceedingly important in terms of increasing the visibility of the practice’s Facebook page. Here’s why: when a user likes something on Facebook, while it may be shared with the user’s friends in their news feed, it does not project the same level of personal commitment that a check-in indicates. When someone actually interacts with your business via social media while they are physically in the practice, it demonstrates how connected they feel to your practice.

For more insight into the power of Check-Ins, as well as 4 fresh strategies for enhancing your dental practice Facebook page, check out my recent blog at Sesame Communications Insider Insights.

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Minoa Marketing Founder Featured on DentistryIQ

by Naomi Cooper October 20, 2013

Minoa Marketing Founder Featured on DentistryIQEver wonder if there was a meaningful difference between Likes and Check-ins on Facebook? There is a BIG difference, and understanding these differences are what can make your dental practice Facebook Page an even more effective online marketing tool.

DentistryIQ recently reposted my Tuesday Tip from Pride Institute about the Power of Facebook Check-ins.

Do you actively encourage your patients to check-in at your practice? What impact have you noticed Facebook Check-ins have on your overall social media strategy?

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