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e-communication

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3 Modern Patient Communication Tools for Dentists

by Naomi Cooper April 11, 2016

Did you know the cost of attracting a new patient to the dental practice is five times higher than the cost of keeping an existing patient? While much of the focus of dental practice marketing is on external activities designed to bring new patients in, patient retention is equally as important for the longevity of the dental practice.

dental patient communication

Good communication goes a long way in creating loyal patients. Modern technology such as text message appointment reminders make patients’ lives easier in our always on-the-go society, and they help to simplify daily office processes for the front desk team as well.

Here are 3 tools dentists can use to boost their ongoing patient communication:

  1. Automated processes: E-communication tools like appointment reminders, custom emails, online patient portals make it easier than ever to stay in touch with patients in between office visits.
  1. Post-appointment surveys: Getting patient opinions following an appointment not only helps highlight any inefficiencies in the practice but also provides an ongoing source of positive feedback.
  1. Online Patient Reviews: Ask patients to post those positive patient comments online so that prospective patients can get a good feel of the practice before their first appointment.
Blog

Important Tech Tools for Dentists and Patients

by Naomi Cooper January 21, 2015

Important Tech Tools for Dentists and PatientsToday there are countless opportunities for dentists to connect with patients, both new and existing, thanks in large part to advancements in technology. It is no longer necessary for dentists to limit patient communication to just the 1-2 times a year the patient comes into the practice.

Many tools are now available to dentists to facilitate ongoing patient engagement, including:

  • Patient communication systems
  • Post-appointment surveys
  • Website design
  • Social media

Engaging with patients year-round is easier than ever. For more information, check out my recent article published in Inside Dentistry detailing the 4 top tech tools for dentists looking to boost patient engagement.

Blog

E-Communication Tactics for Dentists

by Naomi Cooper May 12, 2014

E-Communication Tactics for DentistsOne of the major advantages of a modern dental marketing plan is that patient communication and education don’t have to be limited to the two or three times a year a patient comes into the office for their hygiene appointments and annual exam.

Keeping in touch with patients consistently throughout the year will keep the conversation flowing between appointments. Dentists have the unique opportunity to truly build long-term relationships with patients. Communication is the foundation of these relationships, and with good communication, the chances of increased case acceptance and patient retention are exponential.

Here are 4 ways to utilize e-communication methods you need to know about:

  1. Implementing a practice e-newsletter
  2. Using electronic appointment reminders
  3. Creating social media profiles on sites such as Facebook, YouTube, and Twitter
  4. Including a blog on the practice website

All of the above serve to reinforce the fact that dentists are their patients’ partners in continually thinking and learning about their oral and overall health.

Vendors such as Sesame Communications, DemandForce, and My Social Practice can be incredibly helpful in leveraging technology for practices that don’t have the time or expertise to do it on their own.

Today, dental patients are looking not only for a competent doctor, but also for a dentist who educates them about their oral health — and above all, someone who demonstrates that they truly care. Whether through verbal skills or electronic mediums, ongoing and effective patient communication is one of the keys that unlocks a prosperous future for every dental practice.