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dental practice marketing strategies

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Dental Practice Websites: Committing to SEO in 2014

by Naomi Cooper January 5, 2014

Dental Practice Websites: Committing to SEO in 2014Online marketing has indelibly changed the way dentists market their practices. If you haven’t been keeping up with the latest strategies, 2014 is the perfect time to jump on board.

Take your dental practice website, for example. If it has been a few years since it was last updated, it is very likely that modern SEO (search engine optimization) tactics are not in play, making it more difficult for prospective patients to find your website.

As it has been said, the only constant in the world is change, and Google is no exception. There have been several significant updates to its search algorithms in just the past 12 months, and unless you are a full-time SEO specialist, it can be difficult to stay on top of.

For more details on these updates, you can read this article from Yahoo Business outlining the latest regarding Google’s updates, specifically named Hummingbird, Panda  & Penguin.

At the end if the day, when Google makes changes to the way the search engine ranks results, it affects not just big corporations, but all businesses trying to reach new customers. With the changes that have been implemented, you could be wasting money on ineffective and outdated SEO strategies.

For example, do you have a local SEO strategy? Are you prioritizing producing video for your website and YouTube channel? Do you have an on site blog that you contribute original content to on a regular basis? And if you’re still depending on a backlink strategy, you should know that Google is now more focused on social media engagement than links.

If you’re not sure what tactics your website relies on for SEO, don’t fret. Dentists should not feel as though they are responsible for executing SEO tactics themselves — as always, I strongly recommend outsourcing! Work with trusted professionals like Sesame Communications or WPromote and keep your online strategies — including SEO — functioning most effectively!

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Minoa Marketing Featured in Dentistry IQ Annual 100 Tips Article for 2013

by Naomi Cooper December 22, 2013

Minoa Marketing Featured in Dentistry IQ Annual 100 Tips Article for 2013Every year Dentistry IQ publishes a list of 100 Tips from Practice Management Experts. Minoa Marketing President Naomi Cooper is happy to be included this year in the Marketing category. Read her advice along with other great tips from other dental marketing specialists.

And be sure to check out the full compilation and wealth of knowledge offered from dental industry experts across all areas of practice management.

Terrific insight to get your practice started off in the right direction in 2014!

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Attracting Quality New Patients to Your Dental Practice

by Naomi Cooper July 29, 2013
Attracting Quality New Patients to Your Dental PracticeMinoa’s President, Naomi Cooper, was recently featured as a guest on Gary Takacs’ podcast Thriving Dentist Show. Click the link below to listen to the podcast, and discover…
  • The #1 marketing mistake made by dentists
  • The most common misconception when it comes to dental marketing
  • Best tactics for attracting quality new patients to the practice

Attracting Quality New Patients

And our thanks to Gary Takacs for the opportunity to work together once again!

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Dental Practice Marketing: Saying Goodbye to DIY

by Naomi Cooper June 4, 2013

Dental Practice Marketing: Saying Goodbye to DIYDental practice marketing can be overwhelming. There’s internal marketing, external marketing, online marketing—it can easily begin to feel like there are too many areas to cover, too many new skills to learn, and too many tasks to manage. But the reality is that dental practice owners don’t have to go it alone.

Solo practitioners usually don’t have the budget to hire a full-time marketing director, but someone needs to devise a marketing plan, make budget-conscious marketing decisions, determine a timeline, and follow through on implementation.

If there is not a full-time marketer on the dental team, many dentists benefit from having a dental marketing expert available in a consulting capacity, enabling the practice to get professional, executive-level advice without adding to payroll expenses.

Also, tech-oriented marketing projects such as website development, search engine optimization, or electronic patient communications are typically outsourced to a highly specialized vendor such as an online marketing or software development firm.

For more insight into the leveraging the power of outsourcing, click here for my Inside Dentistry article on Marketing Strategies that Work: What Every Solo Practitioner Needs to Know.

Delegation can be difficult, and many small business owners suffer from the “do-it-yourself” mentality. But continually adding to the dental team’s marketing to-do list without crossing anything off can be discouraging, and knowing when to seek outside help is an important skill to cultivate. A marketing consultant, together with qualified vendors, can get the practice’s marketing plan off the ground, ease the learning curve, and ultimately pass the baton back to the dental team to maintain.