One of the major advantages of a modern dental marketing plan is that patient communication and education don’t have to be limited to the two or three times a year a patient comes into the office for their hygiene appointments and annual exam.
Keeping in touch with patients consistently throughout the year will keep the conversation flowing between appointments. Dentists have the unique opportunity to truly build long-term relationships with patients. Communication is the foundation of these relationships, and with good communication, the chances of increased case acceptance and patient retention are exponential.
Here are 4 ways to utilize e-communication methods you need to know about:
- Implementing a practice e-newsletter
- Using electronic appointment reminders
- Creating social media profiles on sites such as Facebook, YouTube, and Twitter
- Including a blog on the practice website
All of the above serve to reinforce the fact that dentists are their patients’ partners in continually thinking and learning about their oral and overall health.
Vendors such as Sesame Communications, DemandForce, and My Social Practice can be incredibly helpful in leveraging technology for practices that don’t have the time or expertise to do it on their own.
Today, dental patients are looking not only for a competent doctor, but also for a dentist who educates them about their oral health — and above all, someone who demonstrates that they truly care. Whether through verbal skills or electronic mediums, ongoing and effective patient communication is one of the keys that unlocks a prosperous future for every dental practice.
