Find out what Naomi Cooper Hochman, President of Minoa Marketing, is writing about in the dental industry’s leading trade publications.
2020
DIY Dental Marketing For Today’s Times
Dental Products Report, September 2020
Is Your Marketing Plan Delivering?
Inside Dentistry, August 2020
Up Your Dental Practice’s Online Marketing In A Pinch
Dental Products Report, August 2020
7 Ways Dentists Can Maximize Downtime
Dental Products Report, June 2020
Thinking Of Selling Your Practice In The Next 5 To 10 Years?
Inside Dentistry, April 2020
Smart Marketing Technologies For Today’s Practice
Dental Products Report, April 2020
OK Boomer: Marketing To Baby Boomers And Beyond
Dental Products Report, March 2020
Something To Look Forward To: 4 Ways To Make Your Practice More Attractive To Patients
Inside Dentistry, February 2020
2019
The Dental Marketer’s Year In Review
Dental Products Report, October 2019
Dental Products Report, August 2019
5 Time-Tested Marketing Tips That Will Never Go Out Of Style
Dental Products Report, June 2019
Five Strategies To Build A Patient-Centric Dental Practice
Inside Dentistry, May 2019
6 Steps To Make Any Dental Practice Shine Online
Dental Products Report, April 2019
How to Ensure Front Desk Marketing Finesse
Dental Products Report, February 2019
2018
5 Ways to Improve Your Digital Marketing
Dental Products Report, December 2018
4 Signs Your Online Reputation May Be At Risk
Dental Products Report, October 2018
The 3 Ideal Patient Types You Need to be Attracting
Dental Products Report, June 2018
The Question You NEED to be Asking Your Patients
Dental Products Report, March 2018
Three Website Design Trends Every Dentist Should Embrace
Inside Dentistry, March 2018
5 Ways to Outsmart Your Competition Online
Dental Products Report, February 2018
365 Ways to Make Your Practice’s Social Media Fun and Effective – co-authored with Rachel Mele
Inside Dentistry, January 2018
2017
5 Things to Know About Marketing Your Practice in 2018
Dental Products Report, December 2017
Making Dollars and Sense of Your Dental Marketing
Inside Dentistry, November 2017
Six Surefire Ways to Build Rapport With Your Patients
Inside Dentistry, September 2017
6 Signs Marketing Your Dental Practice Could Be a Waste of Time
Dental Products Report, July 2017
The Evolution of Patient Communication
Dental Products Report, May 2017
Dental Products Report, May 2017
4 Secrets for Successful Online Marketing
Dental Products Report, February 2017
2016
How You Can Become the King or Queen of Content Marketing
Dental Economics, November 2016
3 Tips for Tackling Negative Online Reviews
Dental Products Report, September 2016
Social Media Trends for Today’s Dentist
Inside Dentistry, September 2016
5 Website Design Tricks Dentists Should Use – and 5 to Avoid at All Costs
Dental Economics, August 2016
5 Modern Methods for Reaching the Moms in Your Market
Dental Products Report, July 2016
5 Pitfalls to Avoid When Building Your Marketing Budget
Inside Dentistry, May 2016
The Price Paid for Not Marketing: Can You Afford It?
Dental Economics, April 2016
3 Ways to Set Social Media Goals that Work for Your Dental Practice
Dental Products Report, April 2016
Why NOW is the Time to Update Your Dental Practice Website
DentistryIQ, April 2016
6 Essential Skills for Leading a Successful Dental Practice
Inside Dentistry, March 2016
5 Important Office Updates for a Modern Practice
Dental Products Report, January 2016
Boosting Your Online Reputation: 10 Hacks Every Dentist Should Know
Dental Products Report, January 2016
2015
7 Patient Communication Hacks for the Digital Dental Office
Sesame Communications Blog, December 2015
The Dental Website: Laying the Foundation for Online Success
Sesame Communications Blog, November 2015
Dental Practice Branding: Helping Patients Get to Know You
Inside Dentistry, November 2015
Brand Awareness & Lead Generation: Have the Right Message in the Right Place at the Right Time – with Rachel Mele, General Manager, Vennli
Apex360, November 2015
7 Steps to Creating Dental Practice Videos
Dental Products Report, October 2015
How to “No” Your Way to Marketing Success
Dental Products Report, October 2015
Front Desk Verbal Skills in the Dental Practice: A Make or Break Proposition
DentistryIQ, September 2015
The Recipe for Online Marketing Success
Inside Dentistry Practice Management Resource, September 2015
The Secret to Filling Chairtime
Inside Dentistry Practice Management Resource, September 2015
Goodwill Hunting: Branding and Tax Implications – with J. Haden Werhan CPA/PFS
Dental Products Report, September 2015
5 Ideas for Enhancing Patient Loyalty
DentistryIQ, August 2015
Sesame Communications, August 2015
6 Digital Tools for Becoming a Savvy Online Marketer
Inside Dentistry, July 2015
The Importance of Becoming a Digital Dentist
Dental Products Report, July 2015
Is Your Online Marketing Presence Enough? 5 Tips for Dentists
DentistryIQ, June 2015
Set Your Practice Apart: Fresh Ideas for Meeting Patient Needs & Achieving Practice Growth
Inside Dentistry, May 2015
The Role of Online Patient Reviews in Creating a Solid Reputation for Your Dental Practice
Sesame Communications, May 2015
Top Tips for Designing a Modern Dental Website
Dental Products Report, May 2015
9 Great Ideas for Social Media Posts for Your Dental Practice
DentistryIQ, April 2015
7 Tips for Using Social Media to Reach Patients of All Ages
Dental Products Report, March 2015
An Innovative Solution to Achieving Greater Practice Growth
Dentistry IQ, March 2015
#1 Tip for Online Branding Success
DentistryIQ, February 2015
Don’t Be Shy: Asking for Referrals
DentistryIQ, February 2015
Dental Wisdom: 3 Threats to Private Practice Today – with Dan Marut, DMD
Dental Practice Management, January 2015
5 Must-Ask Questions When Hiring an SEO Professional
Sesame Communications, January 2015
Inspiring Patient Loyalty Through E-Communication
Dental Products Report, January 2015
Social Media Strategies for 2015
Inside Dentistry, January 2015
2014
Sticky Situations: How to Handle a Negative Online Review of Your Dental Practice
Dental Practice Management, December 2014
Search Engine Optimization 101
Sesame Communications, December 2014
Optimizing Dental Practice Websites for 2015 and Beyond
Inside Dentistry, November 2014
For Online Success, Make It Easy for Patients to Find You
New York State Dental Association News, October 2014
How to Focus Website and SEO Efforts for Success in 2015
Dental Products Report, October 2014
4 Ways Technology Maximizes Patient Engagement
Inside Dentistry, July 2014
Stop Wasting Your Marketing Budget
Inside Dentistry, June 2014
Improving Telephone Skills Can Pay Off Big
Dental Products Report, June 2014
The Top 6 Ways to Elevate Your Internal Marketing
Dental Products Report, June 2014
Attracting a New Target: The Uninsured Patient
Dental Products Report, May 2014
Dental Practice Branding: Naming Your Practice
Dental-Marketing-News.com, May 2014
Growing the Dental Practice Through Effective Communication
Inside Dentistry, April 2014
5 Tech Tools to Boost Patient Interaction
Dental Products Report, February 2014
What to Know About Hiring an SEO Professional for Your Dental Practice
Dentistry IQ, February 2014
5 Signs You Need a Dental Marketing Consultant
Dental Products Report, January 2014
2013
The Insurance-Free Dental Practice – with Dr. Dan Marut, DMD
Four Quadrants Advisory, December 2013
Why Online Patient Reviews Matter to Your Practice
Dental Products Report, October 2013
Facebook for Dentists: New Ways to Keep Patients Engaged
Sesame Communications Insider Insights, October 2013
How to Master the Power of Outsourcing Your Practice Management
Dental Products Report, September 2013
How to Outsource Your Lab’s Marketing to Better Results and Greater ROI
Dental Lab Products, September 2013
Make Your Practice More Visible Online
Dental Products Report, August 2013
Build a Better Practice Through Patient Communication
Inside Dentistry, August 2013
The Most Important (and New) Way to Market Your Lab
Dental Lab Report, August 2013
The Dental Practice Website: A Virtual Link Between Dentists & Patients
Sesame Communications Insider Insights, July 2013
Crafting (and Sticking to) Your Dental Practice Marketing Budget
Inside Dentistry, July 2013
How to Use SEO and Social Media to Grow Your Practice
Dental Products Report, May 2013
Mobile Marketing: What You Need to Know
Dental Compare, May 2013
How to Effectively Market Your Dental Practice in the Digital Age
Dental Products Report, April 2013
What You Need to Know to Make the Ultimate Dental Lab Website
Dental Lab Products, March 2013
How To Create the Ultimate Dental Practice Website
Dental Products Report, March 2013
Marketing Strategies That Work: What Every Solo Practitioner Needs to Know
Inside Dentistry, March 2013
How to be Smarter about Dental Brand Management
Dental Products Report, February 2013
Smarter Choices in Dental Brand Management
Dental Lab Products, February 2013
Your Prescription for Smarter Marketing
Dental Products Report, January 2013
Your Prescription for Smarter Lab Marketing
Dental Lab Products, January 2013
2012
Don’t Be a Marketing Procrastinator
Inside Dentistry, November 2012
Sesame Communications Guest Blog, October 2012
Minoa Marketing Launches New Company Website
DentalAegis, October 2012
Priming the Marketing Pipeline
Inside Dentistry, September 2012
Sesame Communications Guest Blog, August 2012
Six Social Media Tools You Should Be Using
Dentrix.com, July 2012
Sesame Communications Guest Blog, July 2012
Inside Dentistry, June 2012
The Tech Effect Using “High Touch” Technology to Grow Your Patient Relationships
Dental Products Shopper, April 2012
7 Social Media Resolutions for 2012
Dentistry IQ, January 2012
2011
Your Marketing Questions Answered by an Expert, Part 4
Dentrix, December 2011
Your Marketing Questions Answered by an Expert, Part 3
Dentrix, December 2011
What’s Your Online Reputation? Why You Can’t Afford to Ignore Online Profiles and Patient Reviews
Dental Products Report, November 2011
Your Marketing Questions Answered by an Expert, Part 2
Dentrix, November 2011
Making an Impression: A Dentist’s Guide to Practice Branding
Inside Dentistry, October 2011
Think Like a CEO: Your Online Marketing Checklist
Dental Products Report, October 2011
Your Marketing Questions Answered by an Expert, Part 1
Dentrix, October 2011
Rethinking Dental Plans – with Dr. Dan Marut, DMD
TheProfitableDentist.com, Fall 2011
Under the Marketing Umbrella: Defining & Demystifying Marketing, Public Relations and Social Media
Inside Dentistry, June 2011
Budgeting for Dentistry: Five Tips to Help Patients Afford the Treatment They Need
– with Dr. Dan Marut, DMD
Dentistry IQ, March 2011
What’s Your Address? Why the Internet is the New Real Estate to Covet
Dental Products Report, March 2011
2010
Finding your Fee Schedule Sweet Spot – with Dr. Dan Marut, DMD
Dentistry IQ, November 2010
Getting Social: Using Social Media to Attract Your Target Profile
Dental Products Report, April 2010
2008
Little Touches with a Big Impact: Making Patients Comfortable is Less Complicated than You Think
The Dental Assistant, September 2008
2007
Marketing Your Practice: Know Yourself, Know Your Team, Know Your Patients
Women’s Dental Journal, September 2007