Dental practice marketing – it’s a term that encompasses a wide array of activities designed to bring new patients into the practice in hopes of achieving long-term steady practice growth.
It can be overwhelming for dentists with a resolution to implement a marketing plan in 2015, or even for those who have been marketing but are looking to tune up their existing strategy. Here are 5 areas to focus on when building an overall dental marketing plan:
- Branding: A dentist’s branding strategy is essentially communicating the reputation of the practice to the community. Make sure your message is on point and sending the message you want it to.
- Website: How long ago was the practice website updated? Does it accommodate mobile devices via responsive design? If it was designed even 2-3 years ago, it could be time for a refresh.
- Social Media: Do you have active profiles on social networking sites such as Facebook or Twitter? If so, be sure they contain current practice information and are updated with relevant content on a consistent basis. If you have been hesitating on joining the social media community, consider putting it at the top of your list of 2015 dental practice marketing goals.
- Patient Reviews: Sites like Yelp, Google and Healthgrades are all extremely popular with Internet users, particularly those looking for a dentist online. Make sure profiles are updated with current contact and practice information, and be sure there is a sufficient number positive patient reviews for prospective patients to see.
- Patient Communication: All external marketing activities rely on internal processes and communication. E-communication tactics utilize email and text messaging for routine patient communication. The entire dental team should also be well versed in asking for patient referrals and online reviews. This may not come naturally to everyone, so verbal skills training is a must.
There are countless other tactics that fall under the dental marketing umbrella, but for those looking to get started, these are five of the most important areas for consideration. And for those dentists who are looking to step up their existing marketing game, making sure these five components of the marketing plan are solid will help take their marketing to the next level in 2015.
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