One of the most common questions I get when one of my clients is in the process of planning a big announcement, such as a practice grand opening, a practice website launch or a new practice logo is, “How do we tell our community about this exciting news?”
When it comes to alerting the community at large about the practice’s news, a news release (also known as a press release) is the best format – it can be sent to local newspapers, magazines, websites, radio & TV stations and serves as a standard format for communicating to the media. For a sample dental practice news release template, scroll down and of course, and feel free to copy and paste for your individual use.
1. Sample template for a New Practice Grand Opening:
<<DENTALPRACTICENAME>> CELEBRATES GRAND OPENING
Local dentist, <<DENTIST(S)NAME>>, announces the opening of <<DENTALPRACTICENAME>> to provide area patients with top-notch quality dental care
<<CITYNAME>> – <<DATE>> <<DENTISTNAME>> is proud to announce the official opening of <<DENTALPRACTICENAME>> at <<PRACTICEADDRESS>>. The mission of the practice is to provide the local <<CITY/NEIGHBORHOODNAME>> community with high quality dental care with a specific focus and attention to patients.
“<<DENTALPRACTICENAME>> is a <<SPECIALTY>> practice, specializing in the <<SERVICESOFFERED>>,” says <<DENTALPRACTICENAME>> founder, <<DENTISTNAME>>. “To celebrate our grand opening, we are hosting an Open House on <<DATE>> from <<TIME>>. We invite our patients, friends, neighbors and colleagues to stop by our practice, meet our team and familiarize themselves with the new location.”
Founded in <<INSERTYEAR>> by oral health expert, <<DENTISTNAME>>, <<DENTALPRACTICENAME>> works to enhance the overall health of the local community through each and every patient, and always welcomes new patients.
About <<DENTALPRACTICENAME>> & Founder, <<DENTISTNAME>>
Insert Bio here. Consider including the following information:
– Year practice was founded and/or length of time the practice has been in operation
– Relevant school experience
– Location of the practice / contact information
– Link to practice website / blog / social media profiles
###
2. Sample template for a Dental Practice Website Launch:
<<DENTALPRACTICENAME>> LAUNCHES NEW PRACTICE WEBSITE
Local dentist, <<DENTIST(S)NAME>>, to provide the latest news and updates in the oral health industry to patients and the greater community at large
<<CITYNAME>> – <<DATE>> <<DENTALPRACTICENAME>> is proud to announce the official launch of its new website at <<HYPERLINKWEBSITEADDRESS>>. Geared toward current patients and the local community, this website and blog will feature the latest dental industry news and trends as well as insightful commentary with a particular focus on building and maintaining an overall healthy lifestyle.
“The goal of <<DENTALPRACTICENAME>>’s new website is to serve as an online resource where patients, neighbors and fellow dentists can turn to for up-to-the-minute information and advice for all their oral health needs,” says <<DENTALPRACTICENAME>> founder, <<DENTISTNAME>>. “ We aim to produce original content of interest to our patients, colleagues and the local community who are committed to learning more about the importance of good oral health habits, while having the opportunity to familiarize our practice with the community at large.”
Founded in <<INSERTYEAR>> by oral health expert, <<DENTISTNAME>>, <<DENTALPRACTICENAME>> has become recognized in the local community for high quality dentistry with a special focus on patients. <<DENTALPRACTICENAME>> works to enhance the overall health of the local community through each and every patient, and always welcomes new patients.
About <<DENTALPRACTICENAME>> & Founder, <<DENTISTNAME>>
Insert Bio here. Consider including the following information:
– Year practice was founded and/or length of time the practice has been in operation
– Relevant school experience
– Location of the practice / contact information
– Link to practice website / blog / social media profiles
###
Thanks to Pinfex for the mention on their latest blog “Most Compelling Dental Articles of Summer 2013 – Did You Miss Them?“. One of my recent Inside Dentistry articles was included in the Pinfex list, where I touch on the importance of creating and maintaining a dental practice marketing budget. The blog is a terrific resource for dentists, compiling informative articles on all facets of dental practice management. It is an honor to be included amongst other renowned dental industry professionals.
