Here on the blog, we often talk about social media, with many posts have been geared toward Facebook. We haven’t, however, talked much about Twitter. While not as universally used as Facebook, Twitter still boasts 500 million users. This social media site remains a successful method for dentists to reach new patients and connect with both the local and online communities.
What’s unique about Twitter is that every single word you’ve ever tweeted is public and searchable unless it was specifically marked private. That means anyone who happens to be searching for any of the keywords you’re tweeting about will find your tweets. This is an incredible way to build a loyal base of followers, regardless of whether they actually know you or not. And because about half of Americans don’t have a dentist, if your Twitter followers are in your local area, they certainly have the potential to become your patients when they’re ready.
I recently came across this informative blog highlighting Twitter from the social media guru Jeff Bullas. Click here to read the blog and discover his 40 ways to increase your Twitter followers.
Facebook is not the only option when it comes to connecting with your patients online. Twitter is a simple and quick way for dentists to distribute information and engage with followers within a matter of seconds.
Do you use Twitter in your dental practice? What has made it successful for you?