One of the most common questions I get when one of my clients is in the process of planning a big announcement, such as a practice grand opening, a practice website launch is, “How do we tell our community about this exciting news?”
For practices that have over 60-70% of their patients’ email addresses and an automated patient communication system, I definitely recommend communicating news to existing patients via email whenever possible – sending an email blast via these methods is free and can be quite effective! However, for practices that are still using traditional postcard reminders and/or haven’t converted to electronic communication, a traditional letter on practice letterhead also works very well. Scroll down for a sample patient email/letter templates announcing practice news and feel free to copy and paste for your own use.
1. Email blast for New Practice Grand Opening
Email Subject Line: <<DENTALPRACTICENAME>> Grand Opening!
We are happy to announce the official opening of <<DENTALPRACTICENAME>>. Our goal is to provide the local <<CITY/NEIGHBORHOODNAME>> community with high quality dental care with a specific focus and attention to our patients.
Located at <<PRACTICE ADDRESS>>, <<DENTALPRACTICENAME>> is a <<SPECIALTY>> practice, specializing in the <<SERVICESOFFERED>>. In order to welcome patients to our new practice, we are hosting an Open House on <<DATE>> from <<TIME>>. We are excited to see our patients, friends and colleagues while providing brief tours and information about our new practice.
We are now accepting appointments. Patients may contact our office via phone at <<PHONENUMBER>>, or online at our practice website <<WEBSITEADDRESS>>. And we invite the community to connect with us on Facebook <<HYPERLINKTO FACEBOOKPAGE>>.
We look forward to seeing you in the new practice soon!
2. Email blast to announce new Dental Practice Facebook Page
Email Subject Line: Like the <<DENTALPRACTICENAME>> Facebook Page!
We are happy to announce the official launch of the new <<DENTALPRACTICENAME>> Facebook Page. Our goal is for this page is to be a resource for our patients, offering useful content including:
- Important updates from around the practice
- Oral health best practices and tips
- Links to compelling articles and blog posts on a variety of oral health topics
- Doctor and team profiles
- Photos & videos…and more!
Look for regular posts of fresh and relevant content of interest to you, our patients, who place a value on their oral health, and their overall health in general. And we look forward to the opportunity to staying connected with patients throughout the year!
Click here <<HYPERLINKTOFACEBOOK PAGE>> to check out the <<DENTALPRACTICENAME>> Facebook Page, and if you “Like” what you see, don’t forget to “Like” our page!
Thank you in advance!