Did you know that the fastest growing demographic on social media is adults ages 55-64? While you might believe that online marketing is just for the younger population, it turns out that online tactics can be an effective method for attracting patients at or near retirement.
The first step to using social media for reaching the baby boomer population is to determine what site(s) you wish to use. Facebook is an obvious place to start, with more than half of all online adults 65 and older using the social networking site, representing almost 1/3 of all seniors.
Next, keep your profile updated with interesting content and informative posts that cater to the baby boomer population. You could write a blog with tips on preserving their smile, or post an article from an industry expert on the oral-systemic link. And it doesn’t have to be all about dentistry. Including non-industry content will help keep patients engaged while providing a well-rounded social media profile.
For more additional tips on how to use social media to reach patients of all ages, check out my recent Dental Products Report article.
Even if traditional tactics like telephone book ads are still apart of your Baby Boomer marketing plan, don’t be short sighted. After all, as the population ages, your strategy will eventually need to shift online. Getting started now will keep you ahead of the game in the coming years.