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online reputation management

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Dental Marketing: Top Tips for Building an Online Presence

by Naomi Cooper October 3, 2016

Dental Marketing: Top Tips for Building an Online Presence Dentists today are bombarded with sales calls promising to boost their online reputations or guaranteeing the top spot on Google.

Just as there’s no magic bullet for achieving optimal oral health, there’s no shortcuts when it comes to building a dynamic digital presence.

Check out my recent video here to find out the most important steps every dentist should take when developing an effective online strategy.

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5 Online Marketing Hacks for Dentists

by Naomi Cooper September 7, 2016

You went to dental school, not business school. You specialize in exams and extractions, not marketing and social media. So how do you even begin to build a savvy online presence for your dental practice?

Online marketing hacks for dentistsHere are 5 tips to demystify online marketing for every dentist:

  1. Perform an online audit – Google your name and then your practice name. What comes up? Take note of where in the search results your website appears, as well as bookmark any sites with incomplete or inaccurate information to go back and fix sooner rather than later.
  2. Claim online profiles – Business listings may already exist for the practice on sites like Google and Yelp without your knowledge. Be sure every online profile has up-to-date practice and contact information.
  3. Update the practice website – If you haven’t touched your practice website within the past 18 months or more, schedule an appointment with your web designer to talk about updating the site for modern convenience (responsive design, SEO functionality, user-friendliness).
  4. Actively ask for patient testimonials – It NEVER hurts to ask! In fact, asking patients to post online reviews actually helps spark word of mouth for the office.
  5. Don’t forget about social media – Build your presence on sites and apps like Facebook, Twitter and Instagram…and encourage patients to check in and tag the office.

To dive deeper into these strategies, and discover 5 more simple yet effective methods of improving your online marketing, check out my recent article in Dental Products Report to ensure you stay in the driver’s seat of your online reputation.

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Claim your dental practice’s online identity…or someone else might!

by Naomi Cooper March 14, 2016

Claim your dental practice's online identityA dentist client of mine recently decided to join Twitter and made a disturbing discovery when she attempted to create an account: someone had already created a Twitter account using her email address. Who could this imposter be? What lessons can be learned from this experience?

The fact is if dentists don’t take an active role in their social media presence, someone just might do it for them, and unfortunately it’s actually more common that you might first realize.

It is essential for dentists to monitor their personal names as well as their business names across social media platforms. Online trolls and other nefarious characters may make slight changes to your online name and create fake accounts and it is up to you to find and report these imposters.

What can you do to protect yourself? If you find that you are the victim of trolling or impersonation here are a few tips:

  1. Report trolls or impersonators to the appropriate social media company.  Keep vigilant. It may take some time to get resolved, but this is your reputation, it is worth it.
  1. Regularly search popular sites like Google, Twitter, Facebook, Yelp and LinkedIn for your name and your practice name. If something doesn’t look right or if you see a duplicate account, you may be a victim of impersonation.

TIP: If you are active on Twitter, you may want to pay special attention: According to Business Insider, trolling is mostly a Twitter issue.  “A study of 134,000 abusive social media mentions showed that 88% of them occur on Twitter. Only a tiny fraction of online abuse happens on Facebook or other social media.

  1. Build a robust online presence by blogging and collecting patient reviews. Claim profiles on sites like Google and Yelp, and maintain an active presence on social networking sites like Facebook, Twitter and LinkedIn.
  1. Protect your online reputation. This Forbes article suggests some simple ways to keep things positive.

And because you have enough on your to-do list already, there are companies that specialize in helping dentists manage their online reputations, Sesame Communications and My Social Practice to name a few. Outsourcing can give you peace of mind knowing that you’re putting your best digital foot forward.

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4 Ways to Keep Dental Patients Happy in the New Consumer Culture

by Naomi Cooper October 7, 2015

Happy dental patientTo paraphrase Chaucer, if “time waits for no man,” then it also stands to reason that time waits for no dental practice, either. Thanks to tech-savvy consumers and consumer rating sites like Yelp, Healthgrades and Angie’s List, patients now have a plethora of information about your practice, all just a click away.

Make sure what patients are saying online about your practice is positive, and it all starts with patient satisfaction. Since keeping consumers happy is often a game of “what have you done for me lately?”, make sure you’re continuously doing things that show patients that they’re your top priority.

Dr. Marvin W. Berlin discusses this “new consumer culture in dentistry” in great detail in the August issue of Dental Economics. Dr. Berlin dives deep into the “consumerism shift,” discussing its causes and many effects. There are many ways to successfully navigate the intersection of dentistry and today’s online world, but the following tips are at the top of the list.

  1. Be willing to do what others won’t. This may be obvious, but it is essential for your practice to try things that make you stand out from your competition online. Whether that means having a flawless, user-friendly website, shooting videos or generating chatter via social media contests, you always want to be sure that your practice is one step ahead of the rest by doing things that other practices in your area aren’t.
  1. Provide patient education. “Shopper culture,” as Dr. Berlin puts it, has given rise to more comparison shopping: consumers are always looking for the most cost-effective, time-saving option. Now that everyone has instant access to a world of information online, it’s important for your website, social media and online profiles to be a patient’s best resource for dental information. Not only should your content be informative and accurate, but it should detail the services you provide and why they’re important to short- and long-term health. Also, by utilizing online tools such as streaming video and slideshows, you can show patients exactly how you can benefit them, and not just tell them.
  1. Stay active online. Other than dispensing valuable information in a crisp, good-looking package, your website and social media pages should act as hubs for your dental community to interact. Spice up your online presence by sharing interesting articles, facts or even dental-related jokes. Simple posts like these don’t take much time and can help generate conversation and make your patients take an active interest in your practice.
  1. Provide modern accommodations. For many, a trip to the dentist’s office is considered a chore. Anything you can do to make your patients feel better about the whole experience the second they walk in the door is greatly appreciated. Providing free access to WiFi and charging stations for smartphones and tablets can go a long way toward making your patients feel at home and cared for.

With so many opportunities available to leverage technology to help grow your dental practice and keep your patients happy, there’s no excuse not to use them. Being unique, user-friendly and accessible online takes a bit of work, but it will all be worth it just to see the smiles on your patients’ faces – emoji or otherwise.

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Simple Tips for Getting More Online Dental Patient Reviews

by Naomi Cooper November 5, 2014

Simple Tips for Getting More Online Dental Patient ReviewsAccording to a 2013 1-800-Dentist.com study, 70% of respondents agreed that online reviews were just as important than a dentist’s credentials. That number increased from 53% reported in 2010. It’s clear that online patient testimonials are incredibly influential to patients looking online for a dentist.

Building a library of positive online dental patient reviews is often easier said than done. It can be uncomfortable for doctors and staff to ask patients to leave their comments, and even if you ask, it’s ultimately up to the patient to follow through.

This blog from the marketing gurus at MarketingProfs gives some very helpful and easy-to-implement ideas for making the online review process a simpler one.

Today’s patients are online, and so that means that dentists need to be too. If you are looking for more information about smart strategies for collecting online dental patient reviews, check out a couple of my previous blogs on the subject:

Dental Practice Marketing: Managing Your Online Reputation

3 Strategies for Generating Online Patient Reviews for Your Dental Practice

Protect Your Practice: The Importance of Positive Online Patient Reviews

Why You Shouldn’t Be Afraid of Negative Online Reviews

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Google’s Newest Tool for Dentists

by Naomi Cooper July 15, 2014

Google’s Newest Tool for DentistsGoogle has introduced a new feature for business owners: Google My Business. You may have noticed a change with your existing Google Places profile. This new tool is meant to replace Google Places, and should make it much easier for local businesses to be found on Google.

Did you know that Google creates a profile for almost every business? It’s true, and even if you have never logged on to a Google platform, chances are good that there is an existing business listing for your dental practice. If you haven’t already, you need to create a Google account and claim the existing listing. Populate the listing with photos of the practice, current practice contact information, and hours of operation. This way, when patients are researching your practice online, they will be able to easily find your practice and all the necessary information they are looking for.

If you’ve previously claimed your Google Places listing, there’s not much you need to do with the new Google My Business. You’ll notice a new layout to the profile page. Simply make sure all the information is updated and correct.

For more details on the new tool, here is an overview from Google. Have you already noticed the new profile? What do you think of Google’s latest update?