marketing for dentists


Maximizing the Potential of Local Search for Your Dental Practice

by Naomi Cooper January 13, 2014

Maximizing the Potential of Local Search for Your Dental PracticeLast week we talked about the importance of incorporating modern SEO strategies in order to most effectively reach prospective patients searching online. This week we will narrow down the scope of SEO and discuss the strategy that matters most for dental practice owners.

There are two types of SEO (search engine optimization): traditional and local. Traditional SEO refers to optimizing a website so that it ranks high in all search engine results for a specific keyword.

Local SEO, on the other hand, is about optimizing a website so that it ranks high in search engine results based on that business’ location. And as local business owners, for dentists, local SEO is what counts.

A recent article from SEO expert Kris Jones highlights 7 areas of focus affecting your local SEO ranking.

If you are working with an SEO expert for your dental practice website, it is worth verifying that they are focusing on local SEO rather than traditional. It is much more cost effective to market to those most in need of your services: patients in and around your local community who are looking for a dentist!


Attracting Quality New Patients to Your Dental Practice

by Naomi Cooper July 29, 2013
Attracting Quality New Patients to Your Dental PracticeMinoa’s President, Naomi Cooper, was recently featured as a guest on Gary Takacs’ podcast Thriving Dentist Show. Click the link below to listen to the podcast, and discover…
  • The #1 marketing mistake made by dentists
  • The most common misconception when it comes to dental marketing
  • Best tactics for attracting quality new patients to the practice

Attracting Quality New Patients

And our thanks to Gary Takacs for the opportunity to work together once again!


The Role of Marketing in the Sale of Your Dental Practice

by Naomi Cooper July 9, 2013

BLOG THE ROLE OF MARKETING IN THE SALE OF YOUR DENTAL PRACTICEMany questions – and emotions – arise when the topics of retirement and the potential sale of a dental practice come up. While it may not be obvious at first glance, marketing and branding will play major roles in facilitating the sale and transition.

The importance of branding should not be minimized. Branding distinguishes a practice from its competitors. Some dentists may mistakenly believe that branding is just for group practices or large corporations. But in reality, it serves to enhance the practice’s local affinity, small business sensibility, and professional feel.

Any dentist within 10 years of retirement needs to consider whether having his or her own name on the shingle makes for the best exit strategy. It’s key to be able to maximize the practice’s value when it’s time to sell, and having all of its brand equity wrapped up in the primary dentist’s name means that one of the practice’s major assets isn’t transferrable.

Additionally, branding strategy is not something that can be created overnight. It takes time and effort to build and sustain a strong brand that inspires recognition and loyalty in patients and the community. So, there is no time like the present to begin building your dental practice brand! Even dentists who are just starting to think about retirement will benefit from honing their branding strategy now.

Every dental practice owner desires to find a suitable buyer of their practice – one who will maintain the quality of care, someone the dentist feels comfortable handing off their patients of record to. Having a solid branding strategy already in place will attract more qualified and desirable buyers to the practice, thereby easing the transition.

Just as you coach your patients on the benefits of preventative care, put your recommendations to work for your dental practice. Don’t wait until retirement is just a few years away to develop a marketing strategy. Having a plan in place ahead of time is one way of ensuring a smooth transition for you and your patients.


Dental Practice Websites: Leveraging the Power of Mobile

by Naomi Cooper April 9, 2013

Dental Practice Websites: Leveraging the Power of MobilePicture this scenario – a new patient is on their way to your practice for their first appointment and needs the address. She uses her smartphone to pull up your practice website to find the info she is looking for. Question – will she be able to access your website from her phone?

With the wide appeal of smartphones, it is increasingly important for dentists’ websites to be optimized for use on smartphones and tablet devices. In fact, in 2012, Pew Internet research found that 31% of Americans used their cell phones to look for health and medical information online.

What makes a website mobile-friendly?

  • The mobile user is looking for specific information, and wants to find it quickly.
  • Existing patients might use their smartphone to find their dentist’s phone number to schedule a visit, or they might be looking for a way to request an appointment online.
  • On the other hand, a new patient may be looking for driving directions to the office.
  • A mobile website needs to be a streamlined version of the full-version website. The practice phone number, online appointing features, driving directions and patient testimonials all need to be part of the mobile website, making the information easy to find for the mobile user.

With the wide appeal of smartphones among dental patients—and prospective patients— it is increasingly important for dentists’ websites to be configured for use on smartphones. Your website should work as another marketing tool to drive patients to your practice.

Try viewing your practice website from a smartphone or tablet device – what comes up? As a patient, would you be satisfied?

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Cultivating Relationships: 6 Networking Tips for Dentists

by Naomi Cooper March 27, 2013

Cultivating Relationships: 6 Networking Tips for DentistsHere on the blog I often speak to the importance for dentists to engage in social media and online marketing. New modern tactics like these are essential for dentists to keep their marketing fresh and relevant. With that being said, a solid marketing plan includes a mix of new and old methods. And nothing can replace the value of professional networking.

Many dentists shy away from networking. Their reasons (ahem, excuses) range from not wanting to be too “sales-y” to simply not understanding the importance of networking.

No amount of advertising can replace face-to-face communication. Fostering relationships with fellow dentists, specialists, other healthcare providers and even other business owners is a way to market your practice and stay in touch with the local community.

Networking does not have to be cheesy or phony. Instead, approach networking as an opportunity to meet other business professionals with the same goal in mind – to grow their business.

Here are few ways for dentists to jumpstart their professional network:

  1. Start with the familiar. Be sure to be an active member of your college and dental school alumni associations. Re-establish relationships with your dental school mates. Even if they are not nearby, you never know where a referral may come from.
  2. Join, or re-engage, with professional associations. On the national level, check out the ADA website for any upcoming seminars or events. Be sure to look closer to home at state or local components.
  3. If there are not any local opportunities, create one of your own and bring together other like-minded healthcare professionals. Host a study club or a cross-specialty workshop for patients with other doctors, for instance a dermatologist or pediatrician.
  4. Include website addresses of your contacts within your practice website. Create a reciprocal page, “Our Medical Community”, with links to other websites of your contacts.
  5. Join your local Chamber of Commerce.
  6. Professional networking is now online. LinkedIn is the most popular site for professionals looking to increase their network. Facebook and Twitter are obviously ideal for engaging with patients, but to connect with other professionals Linkedin is your best bet.

In the end, if you are not talking about your practice, who will be? Operating a successful dental practice is not just about quality patient care. Meeting people and establishing professional relationships must be an element of your dental marketing plan.


Social Media 101: 7 Tips for Setting Up a Facebook Page for Your Dental Practice

by Naomi Cooper January 22, 2013

Social Media 101: 7 Tips for Setting Up a Facebook Page for Your Dental PracticeUnless you’ve been living under a rock, you are probably aware of Facebook and the effect this social network has had on our culture. According to Mashable.com, as of October 2012, Facebook has approximately 1 billion active users who access the site each month!

While you may already be comfortable using Facebook on a personal level, it’s important from a business owner’s perspective to know that having a Facebook business page for your dental practice is a great way to increase the reach of your online profile – and to connect with patients and your community. If you do not yet have a Facebook page for your practice, now is as good a time as any to start.

Here are 7 simple ways to build a page for your dental practice:

  1. Go to www.Facebook.com and set up a personal profile (if you do not already have one). Establishing a personal profile is essential before building your business page.
  2. Set up a business page (in the name of the practice): https://www.facebook.com/pages/create.php
  3. Add a cover photo by clicking “Upload Cover Photo” where prompted. This image should be representative of the practice: the logo, photo of the exterior/interior of the office, staff photo.
    **Per Facebook policy, the cover photo cannot be used to promote discounts or include a call-to-action.**
  4. Upload a profile photo by clicking “Upload Profile Photo” where prompted. Again this would be a great spot for a photo of the dentist or possibly the logo.
    **Be aware that the cover (aka background) photo and the profile (aka thumbnail) photo should not be the same.**
  5. In the “About” section, include a brief description of the practice and pertinent information, such as address, website, phone number, etc. This would also be a great place to include the practice philosophy and/or practice mission statement.
  6. If you have pictures available, uploading photos of the practice (interior and exterior) and pictures of the dentist(s), hygienist(s) and staff members are great ways to personalize your fan page.
    **Be sure to hold off from uploading any photos of patients until you have received in writing from each patient a Photo Release Form (link to form with disclaimer to check with an attorney to ensure it’s sufficient).**
  7. Preview the page several times to be sure that all typos and errors are corrected. Once it looks exactly like you want it, hit “Publish” to make the Page public.

Now that you have set up your dental practice business page, it’s up to you to keep it updated. Posting often and consistently will help to build your Facebook following. For more ideas, be sure to check back here for our next Social Media 101 posting on the 3 Best Practice Tips for Your Facebook Business Page.

Do you use Facebook for your dental practice? Why or why not? Start a conversation below.