There are endless ways to participate in social media: various sites, videos, comments, sharing, blogging…the list goes on and on. For dentists, and business owners in general, who are looking to get started in social media, the sheer volume of the opportunities to engage can be overwhelming.
There is no need to get frustrated before even starting. Participating in social media is all about connecting with your patients, friends and colleagues. For example, it is better to regularly engage on Facebook (for instance) a few times every week, than to sporadically post random information on Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and YouTube. Find one or two sites that are most comfortable for you, and that you know your patients are also engaged in, and start there. As your comfort level increases, you can start to branch out to more sites.
Varying your content will also help to increase the quality of your activity. This will help to keep your content fresh and engaging. Here are a few ideas to get you started:
- Sharing links to trade-related articles
- Posting a thoughtful comment on others’ posts
- Uploading a video to YouTube – the brief video could offer a tour around your office, or an update on the latest technology in the office
- Commenting every blog that you read
- Posting photos
- Responding to patients’ feedback when shared online
And one more aspect of Quality as it relates to social media would be Consistency. Posting one article every few weeks is not going to build your audience. Create a social media calendar for your office, and continually engage on a regular basis. Your audience will start to know when to expect to see your information, and you will be building credibility along the way.
Getting started in social media can seem daunting at first. By putting a little thought into your strategy, and creating a plan of action, you will be on your way in no time at all.
Have you integrated a social media marketing plan for your practice? What were some of your initial successes? Do you have any advice for those looking to get started? Please share your ideas below.