dental websites


8 Essential Elements of a Dental Practice Website

by Naomi Cooper February 18, 2015

8 Essential Elements of a Dental Practice WebsiteWhat does your website say about you? After all, a dentist’s website can often be the first impression a prospective patient gets of the practice. When thought of in this way, the dental practice website is a very critical component of the dental marketing plan, so it’s worth the investment to have it done right.

Best practices indicate that a website typically has a shelf life of about 36 months, so if it has been that long, or longer, since your practice website was designed, it is probably time for an update. Here are 8 elements you need to consider:

  1. Responsive Design: ensuring the website loads properly across all electronic devices (computers, laptops, smartphones and tablets)
  2. SEO: helping to boost the website’s visibility in search engine rankings
  3. Branding: keeping the logo and identity consistent online and offline
  4. Social Media Links: making it easy for patients to navigate between your website and social media profiles
  5. On-Site Blog: contributing to the SEO plan and providing dentists with another method of patient communication
  6. Photos and Video: allowing new patients to get a feel for the doctor, team and practice through bio pictures and videos from around the practice
  7. Patient Testimonials: including a few positive reviews on the website gives prospective patients a glimpse into the overall patient experience
  8. Call to Action: encouraging patients to contact the office in a manner most convenient for them – telephone, email or online appointing

If you are thinking of updating your dental practice website, or if it has been a few years since you last did so, these are a few of the must-have elements to be aware of in order to make your new online presence as effective as it can possibly be.


Important Tech Tools for Dentists and Patients

by Naomi Cooper January 21, 2015

Important Tech Tools for Dentists and PatientsToday there are countless opportunities for dentists to connect with patients, both new and existing, thanks in large part to advancements in technology. It is no longer necessary for dentists to limit patient communication to just the 1-2 times a year the patient comes into the practice.

Many tools are now available to dentists to facilitate ongoing patient engagement, including:

  • Patient communication systems
  • Post-appointment surveys
  • Website design
  • Social media

Engaging with patients year-round is easier than ever. For more information, check out my recent article published in Inside Dentistry detailing the 4 top tech tools for dentists looking to boost patient engagement.


Dental Marketing Solutions for 2015

by Naomi Cooper January 14, 2015

Dental Marketing Solutions Looking to jumpstart your dental practice marketing? Or have you tried marketing in the past, but didn’t see any positive return from it?

It’s the beginning of a new year. It’s time to take charge of your practice growth and generate new patient flow. Implementing a marketing strategy will not only help attract new patients – while maintaining relationships with your existing patient base – but will also take the guesswork out of marketing.

I’m happy to announce the 2015 dates for my Smart Marketing Solutions seminar with Pride Institute. In the seminar, I’ll talk with you about how to create an overall marketing plan that includes mix of traditional and modern marketing techniques for your practice, including:

  • Effective dental practice websites
  • Social media strategies
  • Online patient reviews
  • What goes into a comprehensive online marketing plan

For more information, and to register for a seminar near you, click on the links below. Hope to see you in 2015!

Washington DC – February 27-28

San Francisco – April 17-18

Atlanta – October 9-10

Chicago – December 4-5


Online Marketing for Dentists: What Are Your New Year’s Resolutions?

by Naomi Cooper December 31, 2014

Online Marketing for Dentists: What Are Your New Year’s Resolutions?Hard to believe that we’ve reached the end of another year. As we reflect on 2014 and look ahead to 2015, it’s time to set goals for ourselves, both personally and professionally.

If you are looking to up your marketing game in the new year, but not sure where to get started, here are 5 possible resolutions for you to consider:

  1. Upgrade your practice website with the latest functionalities
  2. Make a focused effort to ask for more patient referrals and online reviews
  3. Build a social media calendar so that your social media profiles are always updated
  4. Create videos with your smartphone to upload to your website and social media profiles
  5. Start a blog to not only stay in contact with patients year round but also contribute to your overall SEO strategy

I wish the very best to all of my Minoa Marketing colleagues, friends and clients in the coming year. Thank you for sharing your knowledge, experience and inspiration over the past twelve months, and I look forward to continuing our relationships in 2015. Happy New Year!