dental practice website


Making the Case for a Modern Dental Marketing Strategy

by Naomi Cooper May 27, 2014

Making the Case for a Modern Dental Marketing StrategyHere on the blog and in conversations with my dentist clients, I talk frequently about the importance of a modern dental marketing plan and the role it can play in reaching new patients and building loyalty with patients of record.

A modern dental marketing strategy includes:

– updating the practice website

utilizing SEO tactics and e-communication tools

– engaging in social media

– gathering online patient testimonials

Sesame Communications, a dental industry leader in digital marketing solutions, recently conducted a national survey of dental care providers to find out what digital marketing efforts they feel are critical to the success of their overall marketing strategy, and the results have just been released.  Click here to see the full report, but here are a few highlights:

  • 82% of dental care providers surveyed state their website is important to practice success
  • 85.5% believe automated patient reminders are important to practice success
  • 96.9% regard their rankings on Healthgrades.com as important to the practice
  • 65.7% consider SEO important to their practice success

These are strong statistics indicating the growing importance of updating a traditional marketing plan by adding in modern tools.

Do you agree with the findings? What have you done to modernize your dental marketing strategy? Share your experiences below!


5 Steps to a Modern Dental Marketing Plan

by Naomi Cooper April 16, 2014

5 Steps to a Modern Dental Marketing PlanRecent data suggests that Americans are becoming increasingly reliant on the Internet when making purchasing decisions, and that includes finding a dentist.

There are countless ways of updating your dental marketing plan with modern tactics, and it can understandably be overwhelming when trying to figure out where to start. Don’t worry – you don’t have to do everything all at once. Incremental steps can make it easier to implement while keeping your budget in check.

Here are 5 ways to an increasingly modern dental marketing plan:

  1. Updating your practice website – Your website = the foundation of your online strategy.
  2. Playing the SEO gameIncrease your online visibility by making sure your website appears at or near the top of search engine results.
  3. Building social media profiles – Connect with your patients online by engaging on Facebook, Twitter, Google+ and/or YouTube.
  4. Gathering patient testimonials – Ensure that potential patients get a positive first impression when they are researching your practice online.
  5. Blogging – Share the latest practice news and address frequently asked questions in order to stay in touch with patients year-round.

Taking the initiative now to update your marketing will keep you ahead of your competition as well as saving you from playing catch up later on.

Don’t forget – you don’t have to do this all on your own. Dental industry experts like Sesame Communcations and My Social Practice can help guide you in the right direction. And especially when it comes to website design and SEO, outsourcing is often your best bet. Updates to the search engine algorithms are frequent and can be confusing. Leave it to the professionals and get back to focusing on your main responsibility – your patients!


Is Your Dental Marketing Plan in Need of a Refresh?

by Naomi Cooper April 9, 2014

Is Your Dental Marketing Plan in Need of a Refresh?What is your plan for sparking new patient flow? If you are still relying on phone book advertising for your dental practice, you might want to refresh your marketing plan.

Sure, phone book advertising still has a place in the marketing plan for some dental practices. If you are targeting seniors, it may still make sense. Keep in mind that as the population ages, eventually you are going to need to shift your strategy to the online world.

Not yet convinced? Consider the following statistics:

With recent stats like these, it is hard to deny the importance of having an online marketing strategy. Updating your practice website, employing SEO tactics and joining social media can help to bring your practice marketing plan into the modern era. And there is certainly no time like the present to get started!


Maximizing the Potential of Local Search for Your Dental Practice

by Naomi Cooper January 13, 2014

Maximizing the Potential of Local Search for Your Dental PracticeLast week we talked about the importance of incorporating modern SEO strategies in order to most effectively reach prospective patients searching online. This week we will narrow down the scope of SEO and discuss the strategy that matters most for dental practice owners.

There are two types of SEO (search engine optimization): traditional and local. Traditional SEO refers to optimizing a website so that it ranks high in all search engine results for a specific keyword.

Local SEO, on the other hand, is about optimizing a website so that it ranks high in search engine results based on that business’ location. And as local business owners, for dentists, local SEO is what counts.

A recent article from SEO expert Kris Jones highlights 7 areas of focus affecting your local SEO ranking.

If you are working with an SEO expert for your dental practice website, it is worth verifying that they are focusing on local SEO rather than traditional. It is much more cost effective to market to those most in need of your services: patients in and around your local community who are looking for a dentist!


Best of Minoa Marketing: Dental Practice Website Design

by Naomi Cooper December 4, 2013

Best of Minoa Marketing: Dental Practice Website DesignPatients today are looking to connect with the practice before they ever walk through the front door. A strategically designed website will properly introduce new patients to the practice, and when implemented correctly, the site can be a powerful driver of new patient flow. However, if your practice’s current website was designed even 2-3 years ago, it may be time for an update.

When you consider all that goes into website design, it can be easy to start feeling overwhelmed. Here is a round-up of Minoa Marketing blogs specifically geared to your dental practice website:

5 Tips to Optimize Your Website – A summary of the most important components that should exist on every successful dental practice website

Responsive Design – The latest and greatest in website design will ensure your website is accessible to every new and potential patient regardless if they are on a computer, smartphone or tablet device

Outsourcing: 3 Tips for Hiring the Right Vendors – Website design is best left up to the professionals, but it can be tricky finding the right vendor.

Your website is often a new patient’s first

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interaction with your practice so it needs to make the best first impression possible. Hopefully these tips here will get you started on the right – and successful – path to enhancing your online presence and stimulating practice growth.


5 Tips to Optimize Your Dental Practice Website

by Naomi Cooper September 12, 2013

5 Tips to Optimize Your Dental Practice WebsiteA strong online presence is quickly becoming an increasingly important component of a dentist’s overall marketing plan. Today’s modern patients research a dentist and the practice online before they ever pick up the phone call to make their first appointment. So how can a dentist set their practice apart from the competition? The foundation of a solid online strategy is having a well-designed website.

Ask yourself – how long ago was your dental practice website designed? Even if it was just 2-3 years ago, the online marketing world has changed so much, and so fast, that a good website a few years ago simply won’t cut it in 2013.

Don’t panic just yet. Check out the below checklist to help you get started in determining whether your dental practice may be due for a new website, or a website update.

  •  Is your logo prominent on your website, particularly the homepage?
  • Does your website consistently communicate your practice’s brand through its look, feel and colors?
  • Is there a blog featured on the website? If not, is it possible to incorporate a blog easily?
  • Are social media links present on the website?
  • Is the practice’s contact information prominently displayed?
If your answer to any of the above questions was “No”, your dental practice website may be in need of a refresh. Whether you have been considering launching a completely new website, or merely bringing an existing site up to snuff, it is always important to work with a trusted web design expert, especially one with dental industry experience. A dental practice website can be an incredibly powerful marketing tool when implemented well and designed correctly.
Remember, the practice website is the springboard for a dentist’s online identity, so it’s important to make it  the best possible reflection possible of the dentist and the practice.

For more tips and insight into dental practice website design, check out my recent guest blog for Sesame Communications.