Dental patients are modern, tech savvy consumers. They inevitably use the Internet when researching local dentists, and much of what they find online will determine whether or not they pick up the phone to make their first appointment.
Be sure that the information they find online about you and your dental practice is a true representation of who you are and how you and your team can help them. Focus on these 4 online elements that are crucial to building and maintaining a strong online presence:
- The dental practice website should be professionally designed and easy to use. The website also needs to be optimized for mobile devices, preferably using responsive design so that patients can easily access & read it whether they are on a desktop computer, laptop, tablet or smartphone.
- Incorporating an on-site blog can benefit the practice in multiple ways. First, it helps with the website’s SEO, helping to make it more visible to patients. And a blog also helps maintain existing relationships with current patients in between visits.
- Social media profiles should be current and updated regularly.
- Patient review sites such as Yelp, Google My Business and Healthgrades should be claimed & completed with up-to-date practice contact information. And everyone in the practice should be asking patients to write online reviews on a daily basis.
Online marketing is just one component of a dentist’s marketing strategy – one that is guaranteed to continue growing in importance. Take action today to ensure that what patients see online is an accurate reflection of you and your practice in 2015.