brand strategy


Branding Your Dental Practice: What’s In a Name?

by Naomi Cooper October 4, 2017

Whether you have just purchased an existing practice or are looking to update your branding strategy, you’ve dental practice branding strategiescertainly got a lot on your plate. Be careful not to overlook one major detail – the name of your practice.

At first glance, it may seem like a simple task. Why not name it after yourself? Of course there are certain situations where this makes the most sense: if you have children who will be joining you in the practice, or if you are just starting out and plan to be in practice for the next 20+ years.

However, there are times where naming it after yourself may not actually be the best idea. If you are thinking of selling the practice in the next 5 or so years, or are planning to bring on new associates with thoughts toward retirement down the road, then consider an alternative name.

For those dentists who might be considering a change, here are a few alternative ideas to get you started:

  • Your Location: If the office is located on a busy thoroughfare, or near a scenic location, think about names like Main Street Dental or Lighthouse Dental Care.
  • Your Specialty: There’s no better way to communicate the services you provide than by including it in your practice name. For example, Pleasantville Family Dentistry and The Center for Cosmetic Dentistry.
  • Your Philosophy: A high-tech office offering the latest procedures might choose a name like Springfield Advanced Dental Arts, whereas Harmony Dental evokes the feeling of a practice that provides a spa-like atmosphere.

Choosing a name for the practice is a big decision, and one that will remain central to the core of your marketing strategy for years to come, so be sure to give it the time and attention that it deserves.