Taking part in social media is becoming an increasingly vital aspect of dental practice marketing. However, engaging in social media can be overwhelming, especially if you are just getting started. There are numerous sites for dentists to choose from (Facebook, Twitter, Google+, and Pinterest to name just a few), and I often hear from my clients that they don’t know on which sites they should engage, and what they should be doing on each of the sites. Not to mention, finding the time to consistently log on and interact can be difficult to fit in an already busy schedule.
To help streamline your social media activity, I recommend implementing a social media calendar. It is a strategic tool that will help you in the following 6 ways:
- Plan your communication – For most dentists, engaging in social media is a new habit you need to form. If you don’t take the time to develop a plan for your social media posts, it will most likely fall to the bottom of your to-do list.
- Keep you organized – If your social media is organized, it will be easier for you to implement on a consistent basis.
- Personalize your content – Planning your social media ahead of time allows you to personalize your posts, instead of relying on generic content you may randomly come across.
- Simplify social media – Social media shouldn’t take a lot of your time, so the easier it is to implement, the more likely you will continue to use it.
- Create accountability – When you have a plan down on paper, the likelihood of getting it done increases exponentially. Having the calendar is a great way to hold yourself, and your team, accountable.
- Build momentum – This is one of the most important results of the social media calendar. When you have a plan to post relevant information to your audience on an ongoing basis, you will increase your audience and reach more and more people.
Creating and using a social media calendar will help you to build a strong online presence for your practice. Remember – marketing is a process, not an event! Take the time to develop a strategy for your social media and integrate it into your existing marketing plan.
If you would like more in-depth information on creating your social media calendar, click here for my free webinar to learn step-by-step on how to implement one in your practice.
Do you currently plan your social media strategy? How do you believe a social media calendar would impact your practice? Please share your thoughts below.