Unless you’ve been living under a rock, you are probably aware of Facebook and the effect this social network has had on our culture. According to Mashable.com, as of October 2012, Facebook has approximately 1 billion active users who access the site each month!
While you may already be comfortable using Facebook on a personal level, it’s important from a business owner’s perspective to know that having a Facebook business page for your dental practice is a great way to increase the reach of your online profile – and to connect with patients and your community. If you do not yet have a Facebook page for your practice, now is as good a time as any to start.
Here are 7 simple ways to build a page for your dental practice:
- Go to www.Facebook.com and set up a personal profile (if you do not already have one). Establishing a personal profile is essential before building your business page.
- Set up a business page (in the name of the practice): https://www.facebook.com/pages/create.php
- Add a cover photo by clicking “Upload Cover Photo” where prompted. This image should be representative of the practice: the logo, photo of the exterior/interior of the office, staff photo.
**Per Facebook policy, the cover photo cannot be used to promote discounts or include a call-to-action.**
- Upload a profile photo by clicking “Upload Profile Photo” where prompted. Again this would be a great spot for a photo of the dentist or possibly the logo.
**Be aware that the cover (aka background) photo and the profile (aka thumbnail) photo should not be the same.**
- In the “About” section, include a brief description of the practice and pertinent information, such as address, website, phone number, etc. This would also be a great place to include the practice philosophy and/or practice mission statement.
- If you have pictures available, uploading photos of the practice (interior and exterior) and pictures of the dentist(s), hygienist(s) and staff members are great ways to personalize your fan page.
**Be sure to hold off from uploading any photos of patients until you have received in writing from each patient a Photo Release Form (link to form with disclaimer to check with an attorney to ensure it’s sufficient).**
- Preview the page several times to be sure that all typos and errors are corrected. Once it looks exactly like you want it, hit “Publish” to make the Page public.
Now that you have set up your dental practice business page, it’s up to you to keep it updated. Posting often and consistently will help to build your Facebook following. For more ideas, be sure to check back here for our next Social Media 101 posting on the 3 Best Practice Tips for Your Facebook Business Page.
Do you use Facebook for your dental practice? Why or why not? Start a conversation below.