Blog

Meeting the Needs of the Millennials in Your Dental Practice

by Naomi Cooper May 3, 2017

It’s as though the marketing world has become obsessed with the Millennial generation, often writing and speaking dental marketing to millennialsabout the group as though it is comprised of a bunch of aliens or foreign entities.

It’s puzzling, really, because while they’ve grown up in a digital era that none of the older generations can even fathom, when it comes down to it, Millennials are really no different than any other consumers – or dental patients.

This younger generation is still looking for the same inherent qualities in a dentist that older patients look for – a doctor who can provide world-class care. It is true, however, that they are more comfortable with technology, so if you are looking to reach Millennial patients, here are a few ways to do so:

  • Incorporate real time text messaging capabilities at your front desk to make communicating with the office as simple as possible
  • Add online appointing features to your website so patients can schedule a visit while on the go
  • Build a robust social media presence beyond Facebook as younger patients are more likely to use Instagram or Snapchat
  • Make sure you have plenty of positive testimonials on third party review sites like Yelp and Healthgrades as Millennial patients like to research the practice online before ever making that first appointment
  • Consider expanding your clinical offerings to include state-of-the-art services like CAD-CAM, laser dentistry and sleep apnea treatment in order to perform a wider variety of procedures in-house and to give a more modern and full-service impression
  • Offer free Wi-Fi throughout the office – especially in the waiting room

Just remember, all the software in the world cannot replace stellar customer service, and that is something that always appeals to patients of all ages.

Blog

Secrets Revealed: 4 Simple Steps to Online Success

by Naomi Cooper March 8, 2017

Yes, you’re a dentist. But you’re also a business owner, and in that role, you are responsible to your patients and your online marketing for dentistsstaff to run a successful practice. To keep the doors open and your chairs filled, you need a strategy for attracting new patients and maintaining your existing base.

Dentists can no longer afford to ignore the power of online marketing. It helps you reach more prospective patients and keeps them engaged in between appointments. If the digital space has been a struggle for you, you’re not alone! Many dentists face the same challenges as you do, but it doesn’t have to be that way.

In my recent article published in Dental Products Report, I’m letting you in on four key secrets for simplifying and streamlining your online marketing, and they all revolve around these key components:

  • Reaching your key audience
  • Updating your office processes
  • Adopting a flexible mindset
  • Recognizing the power of outsourcing

So if you’ve been feeling more exasperated than excited about your online marketing, check out my article here. Your new patients are out there – you just need to help them find you!

Blog

What Does Your Dental Website Say About You?

by Naomi Cooper January 5, 2017

Did you know? 97% of patients prefer to visit a dentist’s website than to call the office for information.dental practice website design

This means your practice website is often a prospective patient’s first impression, so you need to make sure it’s a great one. However, if it has been awhile (read: 18 months or more) since you last updated your website, that first interaction could be saying you are slow, frustrating and out of touch…not exactly the impression you want to be giving.

To ensure your website is providing an accurate reflection of your practice, make it sure it incorporates these critical components:

  • Keep the site updated with mobile-friendly design so that anyone can easily navigate the site regardless of the device they may be using (desktop, mobile or tablet)
  • Make it easy for patients to get in touch with the office by having the contact information prominently displayed on all pages
  • Feature links to social media and online review sites to showcase everything your practice has to offer
  • Utilize blogs and video to make the site more engaging and informative

The most important thing is to remember that your website should be designed with the user in mind. For more ideas on what you can do to optimize your website – and 5 tricks to absolutely avoid – check out my article in Dental Economics.

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How to Ask Your Dental Patients for Referrals

by Naomi Cooper December 1, 2016

How to Ask Dental Patients for Online ReviewsHappy patients are a dentist’s most valuable marketing assets! They already value your skills and trust your opinions, and best of all, they never hesitate recommending your office to everyone they know.

Check out my video to find out the best ways of communicating with patients to ensure they keep referring their friends and family to your practice now and into 2017!

Blog

The Top 2 Branding Mistakes Many Dentists Make & Steps You Can Take to Avoid Them

by Naomi Cooper November 1, 2016

Do you remember the 1980’s Eddie Murphy comedy Coming to America?

In a classic scene, one of the supporting characters is a businessman who owns a restaurant named McDowell’s, NOT McDonald’s. He explains it best:

“Look…me and the McDonald’s people got this little misunderstanding. See, they’re McDonald’s…I’m McDowell’s. They got the Golden Arches, mine is the Golden Arcs. They got the Big Mac, I got the Big Mick.”

And in fact, the owner of a local McDonald’s near the filming location approached the set design team and threatened to sue for trademark infringement, completely unaware that this “new competitor” was actually part of a movie set.

So how does this apply to dentists?

dental brandingWhile this scene provides plenty of laughter, there are also important real-life lessons that could be learned from this fictional scenario, especially when it comes to branding and trademarks.

There are two very common mistakes many dentists make when it comes to dental practice branding:

  1. Failing to brand the practice
  2. Failing to protect the brand

Failing to brand the practice

Many dentists don’t realize the power of branding. It’s the reason you immediately picture the golden arches when you read “McDonald’s”, but it’s not just for large corporations. A dentist’s brand is what differentiates one dentist from the next. It’s his/her practice identity within the community, both online and in person. Simply put, without a brand, it’s difficult to effectively promote your practice.

Failing to protect the brand

At the core of any dentist’s brand is the practice name. Whether it’s in the name of the doctor, or something more representative of the services, philosophy or local community, the practice name is incredibly important – and valuable. And when working with my Pride clients to develop a new practice name, I always advise them to hire a business attorney to trademark the new practice name.

Why?

– First, when you’re developing a new brand and name for your practice, you want to ensure there’s not already a dentist in the local area using the same name. Not only would that cause mass confusion among local patients and waste your marketing dollars, but if another dentist has filed a trademark on your potential new name, it could cause you significant legal hassles.

– Once you’ve conducted a search and verified there isn’t another practice using the same name in the local area, have your attorney file a trademark on the new name (both the words and the logo). This will protect you in the event a new dentist wants to use the same name in the future.

Is this rare? Yes. Do trademark issues actually affect dentists? YES. Taking the necessary steps to properly brand your practice from the start will minimize any future legal headaches, patient confusion and wasted marketing dollars later. It’s well worth the time and energy to create a practice name that is all your own – and protect it!

*Please note: I am a marketing expert. I am not an attorney nor do I play one on TV. Consult your business attorney for a more complete discussion on trademarking your dental practice.

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Dental Marketing: Top Tips for Building an Online Presence

by Naomi Cooper October 3, 2016

Dental Marketing: Top Tips for Building an Online Presence Dentists today are bombarded with sales calls promising to boost their online reputations or guaranteeing the top spot on Google.

Just as there’s no magic bullet for achieving optimal oral health, there’s no shortcuts when it comes to building a dynamic digital presence.

Check out my recent video here to find out the most important steps every dentist should take when developing an effective online strategy.