Creating a digital presence for your dental practice is a no brainer. Patients turn to the Internet when researching local dentists, and so it is important that your information is available online and giving patients a terrific first impression.
Online patient reviews, along with your practice website and social media, help patients learn about your practice before they make their first appointment, and are becoming increasingly important parts of their decision making process.
A recent blog from ReviewTrackers.com reports that the number of patients using online reviews to search for a doctor has jumped 68% from 2013 to 2014. The blog also says 61% of patients turn to online review sites before they select a doctor, reinforcing the importance for dentists to commit to getting more online reviews, especially if they don’t have many yet, or if it has been awhile since any reviews were posted.
With so many online review sites on the web today, it’s hard for dentists to know what sites to direct patients to. The study quoted in the ReviewTrackers blog shows that Yelp and Healthgrades are the most widely used and trusted of all the online review sites, followed by RateMDs, Vitals and ZocDoc.
Do you know what your patients are saying about your practice online? Take a proactive approach and build a collection of patient testimonials. Prospective patients are researching your practice online. Make sure what they see is an accurate and positive reflection.