Last week we talked about the importance of incorporating modern SEO strategies in order to most effectively reach prospective patients searching online. This week we will narrow down the scope of SEO and discuss the strategy that matters most for dental practice owners.
There are two types of SEO (search engine optimization): traditional and local. Traditional SEO refers to optimizing a website so that it ranks high in all search engine results for a specific keyword.
Local SEO, on the other hand, is about optimizing a website so that it ranks high in search engine results based on that business’ location. And as local business owners, for dentists, local SEO is what counts.
A recent article from SEO expert Kris Jones highlights 7 areas of focus affecting your local SEO ranking.
If you are working with an SEO expert for your dental practice website, it is worth verifying that they are focusing on local SEO rather than traditional. It is much more cost effective to market to those most in need of your services: patients in and around your local community who are looking for a dentist!