Making the Case for a Modern Dental Marketing Strategy

Naomi Cooper May 27, 2014

Making the Case for a Modern Dental Marketing StrategyHere on the blog and in conversations with my dentist clients, I talk frequently about the importance of a modern dental marketing plan and the role it can play in reaching new patients and building loyalty with patients of record.

A modern dental marketing strategy includes:

– updating the practice website

utilizing SEO tactics and e-communication tools

– engaging in social media

– gathering online patient testimonials

Sesame Communications, a dental industry leader in digital marketing solutions, recently conducted a national survey of dental care providers to find out what digital marketing efforts they feel are critical to the success of their overall marketing strategy, and the results have just been released.  Click here to see the full report, but here are a few highlights:

  • 82% of dental care providers surveyed state their website is important to practice success
  • 85.5% believe automated patient reminders are important to practice success
  • 96.9% regard their rankings on as important to the practice
  • 65.7% consider SEO important to their practice success

These are strong statistics indicating the growing importance of updating a traditional marketing plan by adding in modern tools.

Do you agree with the findings? What have you done to modernize your dental marketing strategy? Share your experiences below!

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