Instagram’s popularity has skyrocketed over the past two years and it continues to soar, with online adult usage growing from 13% three years ago to 28% today. With this explosive growth, now is a great time to incorporate Instagram into your mobile marketing strategy.
Initially, Instagram was simply an app that allowed users to share photos with followers, but it has proved to be an effective marketing tool. Below are 3 ways to leverage Instagram to increase engagement and build awareness online for your practice.
- Contests – Create photo contests. Ask patients to tag their photos with a specific hashtag to be entered into a raffle. Or have staff post photos of themselves in Halloween costumes, for example, and have patients vote for their favorite.
- Feature Your Followers – Highlight happy patients and personalize your relationships with them by taking their pictures and featuring them in your posts. *Always be sure to get written consent before posting photos of patients online*
- Promotions – By including promo codes in your posts you can keep your patients engaged and excited about their next visit.
The above methods are only a few of the ways to use Instagram to market your practice. As Instagram grows in popularity, you’ll be able to create an even more personal experience with your patients that’s engaging and accessible.