This means your practice website is often a prospective patient’s first impression, so you need to make sure it’s a great one. However, if it has been awhile (read: 18 months or more) since you last updated your website, that first interaction could be saying you are slow, frustrating and out of touch…not exactly the impression you want to be giving.
To ensure your website is providing an accurate reflection of your practice, make it sure it incorporates these critical components:
- Keep the site updated with mobile-friendly design so that anyone can easily navigate the site regardless of the device they may be using (desktop, mobile or tablet)
- Make it easy for patients to get in touch with the office by having the contact information prominently displayed on all pages
- Feature links to social media and online review sites to showcase everything your practice has to offer
- Utilize blogs and video to make the site more engaging and informative
The most important thing is to remember that your website should be designed with the user in mind. For more ideas on what you can do to optimize your website – and 5 tricks to absolutely avoid – check out my article in Dental Economics.