Patient communication is a critical element of attracting and keeping loyal dental patients. Unfortunately, most dentists have just a few opportunities to interact with patients over the course of the entire year.
What if there was a way for dentists keep in touch with their patient base between check-ups? And what if the solution allowed them to reach new patients, and boost their online presence at the same time? Implementing a dental practice blog is a modern marketing tactic that can be a relatively simple way to increase patient communication all year long.
The main source of hesitation I often hear from my dental clients is “What will I blog about”? This is actually a very easy question to answer – whatever you want to! The idea behind a dental practice blog is the opportunity to engage with patients on an ongoing basis. Blogs provide a chance for the dentist to show a more personable, relatable side of themselves that they may not always get to convey during an appointment.
Here are 4 ideas for dentists to use in starting their own dental practice blogs:
- Blog about what you know. For instance, ask the front desk and the hygiene teams what the most commonly asked questions are from patients. Addressing patient questions in brief but informative posts provide a great foundation for the blog.
- Highlight volunteer or community service-type activities, such as
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providing pro-bono dental care to underprivileged children
- Profile patients who have completed treatment, or a “Patient of the Month” (be sure to get a signed photo/testimonial release form)
- A blog post can be something as simple as providing a link to an interesting article and offering your point of view on the content. Just remember to keep the content of interest to your patients, and to avoid posting anything that is overly technical that only other dentists would understand.
If starting a blog seems like a daunting task, rest assured it doesn’t have to be. There are several trusted dental-industry resources to turn to. Sesame Communications and My Social Practice are two trusted industry resources well-equipped to assist dentists in their blogging efforts.
Dentists – do you blog? Why or why not? If not, what is holding you back? Please share your experiences below.