Sure, phone book advertising still has a place in the marketing plan for some dental practices. If you are targeting seniors, it may still make sense. Keep in mind that as the population ages, eventually you are going to need to shift your strategy to the online world.
Not yet convinced? Consider the following statistics:
- 97% of all consumers search for a local business online.
- 77% of people today seeking online health-care information start their sessions on search engines.
- 73% of adult Internet users in the U.S. are active on at least 1 social network.
- The fastest growing demographic on Twitter is 55-64 year olds, up 79% from 2012. Facebook & Google+ both reported similar, but not quite as dramatic, statistics of users aged 45-64 growing 46% and 56% respectively.
With recent stats like these, it is hard to deny the importance of having an online marketing strategy. Updating your practice website, employing SEO tactics and joining social media can help to bring your practice marketing plan into the modern era. And there is certainly no time like the present to get started!