Just 10 years ago, no one had ever heard of Facebook. Now it’s the leading social media site in the world, and a host of other sites compete for users’ attention. From Twitter to LinkedIn to Instagram and beyond, there is certainly a social networking site to suit every personality.
When using social media as a marketing tool for your dental practice, it can be hard to determine what sites to engage on, and even harder to figure out what exactly to post on your practice’s profile each day. Not to mention the fact that a post that might be really engaging to Facebook users may not resonate on Twitter.
What to do? Check out this helpful infographic to learn what types of posts work best across various social media platforms.
Ultimately, your audience is the most important factor to consider when creating social media posts. Know what your patients like, their interests and even what social networking sites they use most often. Having a firm grasp on the types of content your patients like to see will help to make the best of your social media campaign.