According to Google, 97% of all consumers search for local businesses online. It’s important for dental practice owners to make sure their website is easily found when local patients are researching the practice online.
The dental practice website can be a powerful marketing tool; however it cannot be a static one. That is, the practice website needs to be constantly evolving along with the world of online marketing. Keeping up with the latest online marketing trends will ensure that the website keeps your practice at the top of the search engine listings.
I recently came across a very helpful article from the marketing experts at MarketingProfs, titled “Is Your Website Dead or Just Sleeping?”. In the article they outline 6 important elements to energize your website. Here is a quick summary:
1. Is it usable? – A website needs to be easy for users, and search engines, to navigate.
2. Is it responsive? – Traditional website design does not always function properly when viewed on smartphones and tablets. Make sure your website incorporates responsive design so that all patients see the best version of your website, regardless of the device they are using.
3. Is it focused? – Your website should be more about giving your patients the information they are looking for, and less about flashy design. Streamlining your website will actually make it more usable and can decrease load times.
4. Is it sociable? – A great dental practice website is engaging to patients. Pictures and video of the dentists and staff help welcome new patients into the practice. And linking the website to social media profiles and online review sites make it easy for patients to share your content and get a full, rounded picture of the practice.
5. Is it direct? – You should have a clear call to action all across your website, along with having your phone number and email address easy to find. Make it easy for patients to get in touch with you.
6. Is it fast? – People are impatient these days. In fact, 40% of people will abandon a website if it takes more than 3 seconds to load. Work with your website design team to streamline your website.
If it has been a few years since your website was designed, it may be well worth it to contact your web designer to see if any improvements could be made. How important do you feel your website is to the success of your dental practice?