5 Tips to Optimize Your Dental Practice Website

Naomi Cooper September 12, 2013

5 Tips to Optimize Your Dental Practice WebsiteA strong online presence is quickly becoming an increasingly important component of a dentist’s overall marketing plan. Today’s modern patients research a dentist and the practice online before they ever pick up the phone call to make their first appointment. So how can a dentist set their practice apart from the competition? The foundation of a solid online strategy is having a well-designed website.

Ask yourself – how long ago was your dental practice website designed? Even if it was just 2-3 years ago, the online marketing world has changed so much, and so fast, that a good website a few years ago simply won’t cut it in 2013.

Don’t panic just yet. Check out the below checklist to help you get started in determining whether your dental practice may be due for a new website, or a website update.

  •  Is your logo prominent on your website, particularly the homepage?
  • Does your website consistently communicate your practice’s brand through its look, feel and colors?
  • Is there a blog featured on the website? If not, is it possible to incorporate a blog easily?
  • Are social media links present on the website?
  • Is the practice’s contact information prominently displayed?
If your answer to any of the above questions was “No”, your dental practice website may be in need of a refresh. Whether you have been considering launching a completely new website, or merely bringing an existing site up to snuff, it is always important to work with a trusted web design expert, especially one with dental industry experience. A dental practice website can be an incredibly powerful marketing tool when implemented well and designed correctly.
Remember, the practice website is the springboard for a dentist’s online identity, so it’s important to make it  the best possible reflection possible of the dentist and the practice.

For more tips and insight into dental practice website design, check out my recent guest blog for Sesame Communications. 

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