Dental Marketing: Top Tips for Building an Online Presence

by Naomi Cooper October 3, 2016

Dental Marketing: Top Tips for Building an Online Presence Dentists today are bombarded with sales calls promising to boost their online reputations or guaranteeing the top spot on Google.

Just as there’s no magic bullet for achieving optimal oral health, there’s no shortcuts when it comes to building a dynamic digital presence.

Check out my recent video here to find out the most important steps every dentist should take when developing an effective online strategy.


5 Online Marketing Hacks for Dentists

by Naomi Cooper September 7, 2016

You went to dental school, not business school. You specialize in exams and extractions, not marketing and social media. So how do you even begin to build a savvy online presence for your dental practice?

Online marketing hacks for dentistsHere are 5 tips to demystify online marketing for every dentist:

  1. Perform an online audit – Google your name and then your practice name. What comes up? Take note of where in the search results your website appears, as well as bookmark any sites with incomplete or inaccurate information to go back and fix sooner rather than later.
  2. Claim online profiles – Business listings may already exist for the practice on sites like Google and Yelp without your knowledge. Be sure every online profile has up-to-date practice and contact information.
  3. Update the practice website – If you haven’t touched your practice website within the past 18 months or more, schedule an appointment with your web designer to talk about updating the site for modern convenience (responsive design, SEO functionality, user-friendliness).
  4. Actively ask for patient testimonials – It NEVER hurts to ask! In fact, asking patients to post online reviews actually helps spark word of mouth for the office.
  5. Don’t forget about social media – Build your presence on sites and apps like Facebook, Twitter and Instagram…and encourage patients to check in and tag the office.

To dive deeper into these strategies, and discover 5 more simple yet effective methods of improving your online marketing, check out my recent article in Dental Products Report to ensure you stay in the driver’s seat of your online reputation.


How to Ask Patients for Online Reviews

by Naomi Cooper July 6, 2016

How to ask patients for online reviewsYou’ve likely heard of sites like Yelp, Google and Healthgrades and you’re probably aware of the prevalence of patient reviews in today’s online culture. However, knowing that you should ask patients to leave reviews and actually asking them are two different things altogether.

Watch this video to find out why dentists actually need to have positive reviews and learn the best ways of asking your patients to post their comments online.


Dental Marketing: 5 Quick Tips for Creating Online Videos

by Naomi Cooper June 13, 2016

According to research published by Atlas, video is six times more effective than print or online promotions. Videos give prospective patients a glimpse into your dental practice, allowing you to introduce them to your wonderful staff and your bright, inviting office, all before they ever make their first appointment.

Dental marketing videos

And all you need to create videos for your practice is a computer with a camera, or even a smartphone. While it may take some planning, you can produce videos that can:

  • Introduce prospective patients to your practice,
  • Provide a tour of the practice,
  • Welcome new patients to the practice,
  • Describe common procedures,
  • Offer aftercare instructions, and
  • Answer patients’ frequently asked questions.

Some quick tips for making a successful video:

  1. Videos should be short – 60 seconds is optimal – to ensure maximum effectiveness.
  2. Whatever topic you choose to address, use non-clinical language. Speak in terms of patient benefits, and try to stay away from using technical jargon.
  3. Use a quiet, well-lit, uncluttered space with good acoustics to shoot your video.
  4. Wardrobe is important. Video “stars” should wear dress shirts and blouses (no scrubs or lab coats please) in bright, solid colors that “pop.” No white shirts or busy patterns.
  5. Make sure you shoot a few “takes” of your video and have your staff preview them and give you feedback on which version best represents your practice.

Finally, make sure your video goes viral by posting it on your practice website, blog, YouTube, Facebook, Twitter, Instagram – any and all relevant online platforms. The more you post your videos, the greater the chance prospective and existing patients will see them and respond.

For more tips on how to utilize videos to promote your practice, see my recent Dental Products Report article “7 Steps to Creating Dental Practice Videos”.


Marketing to General Dentists: What Specialists Need to Know

by Naomi Cooper May 16, 2016


I had the opportunity to speak at the annual meeting of the American Association of Endodontists last May, and the ideas we talked about then still ring true today.

Specialist to GP Marketing Strategies

No matter your specialty, your business wouldn’t be as successful without your GP referral sources. If you’ve been using the same old marketing tactics for years, now is the time to spice it up! And when you’re coming up with a new plan, put yourself in their shoes – what would you want from a specialist? Here are 5 ideas to get you started:

  1. Have your team members “adopt” a referring practice & be responsible for improving the relationship, increasing referrals and making their GP office feel appreciated year round.
  2. Communicate in a way that is convenient for the GP. Ask if they prefer email or phone conversations, or if there is a specific day/time that is best for them to connect with you.
  3. Have a secure “dentist login” function on your website to easily share patient info/records/notes.
  4. Acknowledge GPs on social media and in blog posts. Don’t mention patients by name but you can express appreciation for their partnership or something specific you appreciate about them/their team.
  5. Take the GP out to lunch or for coffee – and actually talk to them about the challenges or learning opportunities involved with a common case.

These are just a few ways to improve the relationships with your GP referral sources, which can have a big impact on increasing business from now and into the future. And for a closer look at the GP- Specialist relationship, check out a recent article I contributed to, Serving the Endodontist, published in First Impressions Magazine.


3 Secrets for a Modern Dental Practice Website

by Naomi Cooper May 2, 2016

3 Secrets for a Modern Dental Practice WebsiteThe practice website is the most important component of any dentist’s online strategy. But with so many self-proclaimed experts in web design, it’s difficult to figure out what you must have, what to avoid and what technology needs to be incorporated.

Here are the 3 most important features every modern dental website should have to ensure it’s attractive to patients while working to build your online presence in the most effective way possible.