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Marketing to General Dentists: What Specialists Need to Know

by Naomi Cooper May 16, 2016

 

I had the opportunity to speak at the annual meeting of the American Association of Endodontists last May, and the ideas we talked about then still ring true today.

Specialist to GP Marketing Strategies

No matter your specialty, your business wouldn’t be as successful without your GP referral sources. If you’ve been using the same old marketing tactics for years, now is the time to spice it up! And when you’re coming up with a new plan, put yourself in their shoes – what would you want from a specialist? Here are 5 ideas to get you started:

  1. Have your team members “adopt” a referring practice & be responsible for improving the relationship, increasing referrals and making their GP office feel appreciated year round.
  2. Communicate in a way that is convenient for the GP. Ask if they prefer email or phone conversations, or if there is a specific day/time that is best for them to connect with you.
  3. Have a secure “dentist login” function on your website to easily share patient info/records/notes.
  4. Acknowledge GPs on social media and in blog posts. Don’t mention patients by name but you can express appreciation for their partnership or something specific you appreciate about them/their team.
  5. Take the GP out to lunch or for coffee – and actually talk to them about the challenges or learning opportunities involved with a common case.

These are just a few ways to improve the relationships with your GP referral sources, which can have a big impact on increasing business from now and into the future. And for a closer look at the GP- Specialist relationship, check out a recent article I contributed to, Serving the Endodontist, published in First Impressions Magazine.

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3 Secrets for a Modern Dental Practice Website

by Naomi Cooper May 2, 2016

3 Secrets for a Modern Dental Practice WebsiteThe practice website is the most important component of any dentist’s online strategy. But with so many self-proclaimed experts in web design, it’s difficult to figure out what you must have, what to avoid and what technology needs to be incorporated.

Here are the 3 most important features every modern dental website should have to ensure it’s attractive to patients while working to build your online presence in the most effective way possible.

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3 Modern Patient Communication Tools for Dentists

by Naomi Cooper April 11, 2016

Did you know the cost of attracting a new patient to the dental practice is five times higher than the cost of keeping an existing patient? While much of the focus of dental practice marketing is on external activities designed to bring new patients in, patient retention is equally as important for the longevity of the dental practice.

dental patient communication

Good communication goes a long way in creating loyal patients. Modern technology such as text message appointment reminders make patients’ lives easier in our always on-the-go society, and they help to simplify daily office processes for the front desk team as well.

Here are 3 tools dentists can use to boost their ongoing patient communication:

  1. Automated processes: E-communication tools like appointment reminders, custom emails, online patient portals make it easier than ever to stay in touch with patients in between office visits.
  1. Post-appointment surveys: Getting patient opinions following an appointment not only helps highlight any inefficiencies in the practice but also provides an ongoing source of positive feedback.
  1. Online Patient Reviews: Ask patients to post those positive patient comments online so that prospective patients can get a good feel of the practice before their first appointment.
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What Dentists Need to Know About Branding the Dental Practice

by Naomi Cooper April 4, 2016

What Dentists Need to Know About Branding the Dental Practice What’s in a name? A lot, actually!

Watch this video to learn why choosing the right name for your dental practice is incredibly important, and discover top tips to consider when you are opening a new practice or going through the rebranding process.

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Claim your dental practice’s online identity…or someone else might!

by Naomi Cooper March 14, 2016

Claim your dental practice's online identityA dentist client of mine recently decided to join Twitter and made a disturbing discovery when she attempted to create an account: someone had already created a Twitter account using her email address. Who could this imposter be? What lessons can be learned from this experience?

The fact is if dentists don’t take an active role in their social media presence, someone just might do it for them, and unfortunately it’s actually more common that you might first realize.

It is essential for dentists to monitor their personal names as well as their business names across social media platforms. Online trolls and other nefarious characters may make slight changes to your online name and create fake accounts and it is up to you to find and report these imposters.

What can you do to protect yourself? If you find that you are the victim of trolling or impersonation here are a few tips:

  1. Report trolls or impersonators to the appropriate social media company.  Keep vigilant. It may take some time to get resolved, but this is your reputation, it is worth it.
  1. Regularly search popular sites like Google, Twitter, Facebook, Yelp and LinkedIn for your name and your practice name. If something doesn’t look right or if you see a duplicate account, you may be a victim of impersonation.

TIP: If you are active on Twitter, you may want to pay special attention: According to Business Insider, trolling is mostly a Twitter issue.  “A study of 134,000 abusive social media mentions showed that 88% of them occur on Twitter. Only a tiny fraction of online abuse happens on Facebook or other social media.

  1. Build a robust online presence by blogging and collecting patient reviews. Claim profiles on sites like Google and Yelp, and maintain an active presence on social networking sites like Facebook, Twitter and LinkedIn.
  1. Protect your online reputation. This Forbes article suggests some simple ways to keep things positive.

And because you have enough on your to-do list already, there are companies that specialize in helping dentists manage their online reputations, Sesame Communications and My Social Practice to name a few. Outsourcing can give you peace of mind knowing that you’re putting your best digital foot forward.

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Why Dentists Must Have a Marketing Strategy

by Naomi Cooper March 1, 2016

Naomi Cooper Minoa MarketingAs a dentist, you work hard to make a profit, and you certainly don’t want to waste any money. But if you’re operating without a pre-planned marketing strategy, you’re in danger of doing just that – wasting your hard-earned money!

Stop the marketing mayhem and find out how saying “no” can actually pave the way to future marketing success. Watch this video to find out more!