How to Ask Patients for Online Reviews

by Naomi Cooper July 6, 2016

How to ask patients for online reviewsYou’ve likely heard of sites like Yelp, Google and Healthgrades and you’re probably aware of the prevalence of patient reviews in today’s online culture. However, knowing that you should ask patients to leave reviews and actually asking them are two different things altogether.

Watch this video to find out why dentists actually need to have positive reviews and learn the best ways of asking your patients to post their comments online.


Dental Marketing: 5 Quick Tips for Creating Online Videos

by Naomi Cooper June 13, 2016

According to research published by Atlas, video is six times more effective than print or online promotions. Videos give prospective patients a glimpse into your dental practice, allowing you to introduce them to your wonderful staff and your bright, inviting office, all before they ever make their first appointment.

Dental marketing videos

And all you need to create videos for your practice is a computer with a camera, or even a smartphone. While it may take some planning, you can produce videos that can:

  • Introduce prospective patients to your practice,
  • Provide a tour of the practice,
  • Welcome new patients to the practice,
  • Describe common procedures,
  • Offer aftercare instructions, and
  • Answer patients’ frequently asked questions.

Some quick tips for making a successful video:

  1. Videos should be short – 60 seconds is optimal – to ensure maximum effectiveness.
  2. Whatever topic you choose to address, use non-clinical language. Speak in terms of patient benefits, and try to stay away from using technical jargon.
  3. Use a quiet, well-lit, uncluttered space with good acoustics to shoot your video.
  4. Wardrobe is important. Video “stars” should wear dress shirts and blouses (no scrubs or lab coats please) in bright, solid colors that “pop.” No white shirts or busy patterns.
  5. Make sure you shoot a few “takes” of your video and have your staff preview them and give you feedback on which version best represents your practice.

Finally, make sure your video goes viral by posting it on your practice website, blog, YouTube, Facebook, Twitter, Instagram – any and all relevant online platforms. The more you post your videos, the greater the chance prospective and existing patients will see them and respond.

For more tips on how to utilize videos to promote your practice, see my recent Dental Products Report article “7 Steps to Creating Dental Practice Videos”.


Marketing to General Dentists: What Specialists Need to Know

by Naomi Cooper May 16, 2016


I had the opportunity to speak at the annual meeting of the American Association of Endodontists last May, and the ideas we talked about then still ring true today.

Specialist to GP Marketing Strategies

No matter your specialty, your business wouldn’t be as successful without your GP referral sources. If you’ve been using the same old marketing tactics for years, now is the time to spice it up! And when you’re coming up with a new plan, put yourself in their shoes – what would you want from a specialist? Here are 5 ideas to get you started:

  1. Have your team members “adopt” a referring practice & be responsible for improving the relationship, increasing referrals and making their GP office feel appreciated year round.
  2. Communicate in a way that is convenient for the GP. Ask if they prefer email or phone conversations, or if there is a specific day/time that is best for them to connect with you.
  3. Have a secure “dentist login” function on your website to easily share patient info/records/notes.
  4. Acknowledge GPs on social media and in blog posts. Don’t mention patients by name but you can express appreciation for their partnership or something specific you appreciate about them/their team.
  5. Take the GP out to lunch or for coffee – and actually talk to them about the challenges or learning opportunities involved with a common case.

These are just a few ways to improve the relationships with your GP referral sources, which can have a big impact on increasing business from now and into the future. And for a closer look at the GP- Specialist relationship, check out a recent article I contributed to, Serving the Endodontist, published in First Impressions Magazine.


3 Secrets for a Modern Dental Practice Website

by Naomi Cooper May 2, 2016

3 Secrets for a Modern Dental Practice WebsiteThe practice website is the most important component of any dentist’s online strategy. But with so many self-proclaimed experts in web design, it’s difficult to figure out what you must have, what to avoid and what technology needs to be incorporated.

Here are the 3 most important features every modern dental website should have to ensure it’s attractive to patients while working to build your online presence in the most effective way possible.


3 Modern Patient Communication Tools for Dentists

by Naomi Cooper April 11, 2016

Did you know the cost of attracting a new patient to the dental practice is five times higher than the cost of keeping an existing patient? While much of the focus of dental practice marketing is on external activities designed to bring new patients in, patient retention is equally as important for the longevity of the dental practice.

dental patient communication

Good communication goes a long way in creating loyal patients. Modern technology such as text message appointment reminders make patients’ lives easier in our always on-the-go society, and they help to simplify daily office processes for the front desk team as well.

Here are 3 tools dentists can use to boost their ongoing patient communication:

  1. Automated processes: E-communication tools like appointment reminders, custom emails, online patient portals make it easier than ever to stay in touch with patients in between office visits.
  1. Post-appointment surveys: Getting patient opinions following an appointment not only helps highlight any inefficiencies in the practice but also provides an ongoing source of positive feedback.
  1. Online Patient Reviews: Ask patients to post those positive patient comments online so that prospective patients can get a good feel of the practice before their first appointment.

What Dentists Need to Know About Branding the Dental Practice

by Naomi Cooper April 4, 2016

What Dentists Need to Know About Branding the Dental Practice What’s in a name? A lot, actually!

Watch this video to learn why choosing the right name for your dental practice is incredibly important, and discover top tips to consider when you are opening a new practice or going through the rebranding process.